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LaModeEthique - The Guide to Ethical Fashion

ethicalfashion

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forward to friends Over 200 designers and counting...
So, it's not possible to wear fairtrade and look as though you’ve just walked off the catwalk?
Think again!
Organic, fairtrade, recycled, sustainably sourced AND hot!
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WEBSITE: www.lamodeethique.com Feel free to add us as a fan on our Facebook page: HERE
To add yourself to the mailinglist or to contact us send an email to: [email protected]
Scroll down for more information...
At the website you can find:
- images from the designer’s collections
- information on the designers including where they are stocked
- articles related to the ethics-meets-style lifestyle (soon!)
- a comprehensive library relating to the ethics-meets-style lifestyle
- you can also buy designer’s clothing directly from the site (soon!)

MISSION: Raising awareness and accessability of sweatshop - free, organic, recycled, vintage AND fashionable clothing
PRODUCTS AVAILABLE:
- Mens / Womens / Childrens
- Designer / Custom Made / Couture / Ready To Wear / Vintage / Street / urbanwear / Sports / Yoga / Basics
- Lingerie / Dresses / Tshirts / Jeans / Shirts / Trousers / Jumpers / Tops / Outerwear / Other Clothing
- Accessories / Shoes / Hats / Jewelry / Bags
3 of our most popular designers:
Aiste Anaite
AOI
Mae Fah Muang
First things first, what it is not:
Hippy/Ecowarriors - this is in no way disrespect to these groups. Actually they've done a splendid job at fulfilling their markets needs. However there are many other people out there that are simply not attracted to these niches and therefore no amount of lecturing about what 'good' they will be doing will convince them to buy. If someone's shopping for a particular style you have to provide for that style, i.e. someone has a need and you offer something that fulfils it, not 'offer something else' and pull the harp strings saying it's the right thing to do as this will only cause resentment.
Lecturing - You wont find any preaching here. This is a guide to fashion, therefore fashion is the focus. Fashion is what sells these designers; it just so happens that they are all produced in an ethically proactive manner. The 'Green' and 'Eco' movement sometimes comes up against people who resent being told what to do. Some people see 'Ecowarriors' as taking on some sort of ‘holier than thou' smugness. So instead of harking on with the same old arguments that only seem to push people away more lets break out of that and provide people with something they would actually want to buy, regardless of whether or not its organic or sweatshop-free.
What it is:
LaModeEthique - The Guide to Ethical Fashion aims to increase awareness and accessibility of the fast-growing niche of designers and organisations who acknowledge that people who are fashion savvy are not going to buy something that makes you look like you're wearing a burlap sack just because its kind to the environment or people no matter how much you hark on about it.
A better idea would be to offer an alternative. To offer the discerning fashionista clothing that they've 'gotta have' for the very same reasons as they would any other piece of clothing. This way you don't have to depend on people giving a damn who made their dress (which is a comparatively small percentage of the population).
Reports come up on the news left right and centre showing an ever increasing number of people who are concerned about the production of their clothing and anything else for that matter. However, despite their concern, how many of them actually buy ethically proactive products? How many MORE people would buy ethically proactive products if they knew what was out there, how to buy it and that the products fulfilled their own self-centred desires?
This guide helps do just that.
LaModeEthique - The Guide to Ethical Fashion is available in its printed version and an accompanying online version. The printed version will be replaced every six months whilst the online version will keep the guide constantly updated.

To find out more information about each designer featured in this guide plus a whole lot more go to www.lamodeethique.com. Here you will also find details on where to find stockists and you will also be able to buy from designers directly on the site as well as view more of their collections and read articles.
Who these designers help:
There is a reason behind all this. These designers can be seen as setting an example to show that it is possible to build a profitable business whilst respecting the people and the environment. In fact, doing business in this way can help a business become more profitable. Each of the designers have different priorities that target issues both here and far away, here's some of the ways that they help:
Workers - Fairer wages mean that their standard of living can improve in order to better enjoy life. Some workers in sweatshops are stuck in a 'working for working cycle' which could be considered just another form of slavery. Some of the things that we take for granted are actually considered luxuries to many exploited workers. Many of the designers in this guide help the workers through raised wages, fairer business terms, providing help towards education, health and other aspects of life for the workers and the wider community. There is a also an interest in improving the conditions that people have to work in including health and safety. By not using pesticides, bleach and the use of Azo-free dyes improves the health of the workers. Some 20,000 workers die each year due to poisoning.
Environment - 70% of the worlds pesticides are actually used in cotton production. This poisons the environment. Some of the designers focus on the use of organically grown cotton or alternatives such as hemp, others focus on reducing the carbon footprint of their production, manufacture and distribution. Some designers make use of materials that would have added to our waste problems by recycling them.
You - If your not interested in the kudos that comes from helping improve things for the environment and the workers then you can at least be happy in the knowledge that you look damn good.
Functions of the website:
Designer browser
Here you can browse through the different designers available by using various methods. You can use the menu to search designers by ethical/product or location criteria. Push the car forwards or backwards to scroll through the search results. Click on an image to see the designers profile.
Designers' profile
Push the car back and forth to scroll through the designers images. Click on an image to enlargen it or to see product information. Click on the word 'details' to find out information about the designer such as the designer's description, ethical work, latest products available and retail outlets.
to go back to the 'Designer browser' screen, click 'go back to railway'.
Product info
Here you can find out information about a specific product, select your own specifications and view buying options.
LaModeEthique.com's Facebook page
Here you will be able to read and post articles relevant to the ethics-meets-style lifestyle; participate in competitions; find out about events; post events; be the first to learn news about the designers; network and post images of your fair self :o). Thankyou for your support:
PLEASE NOTE: the website is still in development and there are sections and functions that are yet to be usable. Please check back at a later date to discover more or send an email to the above address and you'll be one of the first to know then the site is fully updated and functioning...

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Posted by LaModeEthique - The Guide to Ethical Fashion on Wed, 05 Mar 2008 08:53:00 PST