I'd like to meet:
People interested in sustainability and my book.
Finding The Sustainable Way
You may not find The Sustainable Way in your local book store. If you cannot you can buy it here and pay by credit card.
What is The Sustainable Way all about?
Here is an easy to read short novel about a CEO learning to align the culture of a business to dealing with sustainability issues. Written in a simple narrative style, The Sustainable Way presents a framework based on the findings of practical research conducted with CEOs from a range of large and medium sized organisations.
These CEOs ran petrochemical, manufacturing, serivce, business, education and hospitality organisations. Despite the diversity, it was shown that they all followed a similar pattern. In short, they all re-aligned the culture of their business to deal with sustainability issues. They did this by adjusting four components.
In simple terms, leaders who want sustainability to happen challenge no - they confront those who think they have the right to ignore sustainability. It is interesting that some leaders do not do this; that is, they do not bother leading! Those CEOs who do deal with sustainability well are good leaders. Sound like common sense? It is. Robert Anton Wilson said, "intellectual laziness and common sense are the same thing - common sense is just the trade name of the firm". (Nature's God, 1991, p. 127).
Buy it for your boss.
I undertook my research to understand why some clients dealt with the work they contracted me to deliver to them, while others prevaricated. Having answered that question I wrote the sustainable way to help those who prevaricate get on with implementing sustainability (and other) issues. Perhaps your boss would benefit from reading this concise book.
On another matter - be healthy.
Hip Lilly perfumes are 100% natural and organic, only using the highest grade pure essential oils with no expense spared! Most commercial perfumes these days are made from cheap chemicals and alcohol. These are potentially hazardous to our health. They are absorbed through our skin and added to our toxic chemical body burden. Why risk it when nature provides such heavenly scents?
Music:
Jack de Keyzer , Teenage Head (sample of Top Down playing now )
