Touched By Phaya was formed in 2005 when Mo and Phaya met at a university fashion show. Phaya was asked to customise some t-shirts for the show, and due to the great feedback received from both the organizers and the models, she decided to start customising and designing t-shirts on a regular basis. Mo was planning on creating a fashion label, using his business and promotions skills. The two came together to form a creative partnership which was to use both of their main skills to produce a new brand of urban clothing.
And what about the name? Where did that come from?Before anything clothing related started up, Phaya used to make stickers. Using the standard 'Hello, my name is' sticker format. She changed the colour to blue, as it was her favourite. Wanting to give the design a unique feel, she decided to change the 'Hello, my name is' to something different. Thinking about the action of applying the stickers to a surface and what it meant to her, she came up with 'Touched By'. It was quite a personal, yet dubious statement. Mo and Phaya decided that it should be the name of the label, keeping the original sticker design.
So what is Touched By Phaya all about?Touched by Phaya can mean different things to different people. To some it may be the very literal idea of wearing something created by Phaya, and thus being touched. To others it may be the concept of passion, expression, freedom. We want you to feel comfortable, confident and strong. We want you to express yourself and not be afraid of showing your true colours. We want you to be you and feel passionate about maintaining that. If you are passionate about your music, or your art, or you business, whatever it may be - we want you to feel like You've Been Touched By Phaya.