The New Beverly Cinema has been in business continuously since May 5, 1978. When it opened, revival theatres were quite common in the U.S. and other parts of the world. Today, the New Beverly is one of the very last full-time double bill revival houses left in the entire U.S.
The New Beverly generally runs three new double bills every week. It is a fully independent theatre and is not part of a larger chain. All films are presented in 35mm with Dolby stereo when applicable. Like any commercial theatrical venue, the New Beverly rents the prints it plays from the major and independent studios and distributors (Paramount, Sony, Warner Bros., Miramax, Rialto, Kino, etc.). Fewer titles are available than in the heyday of revival theatres, but the prints in circulation have generally been of excellent quality, especially in the last few years. Because the New Beverly is still a "change-over" house that does not utilize film platters, it often exhibits archival or new prints.
Previous Incarnations of 7165 Beverly Blvd.
In the 1940s the building that houses the New Beverly was the first home of Slapsy Maxie's, a Hollywood hotspot run by prizefighter Maxie Rosenbloom, before it moved to Wilshire Boulevard. Behind the scenes, the property at 7165 Beverly Boulevard was owned by infamous mob boss Mickey Cohen. In its nightclub days as Slapsy Maxie's, the New Beverly premises hosted early performances by such luminaries as Jerry Lewis and Dean Martin, Jackie Gleason, Phil Silvers, Spike Jones, Sammy Davis Jr., Danny Thomas and Joe E. Lewis.
In the late 1950s and early 60s the New Beverly premises were home to a theatre known as the Riviera-Capri. The Riviera-Capri printed a sophisticated fold-out program listing the month's schedule and was perhaps one of the city's first theatres to do so. Programming at the Riviera-Capri consisted of American classics and international arthouse fare. (Look for the Riviera-Capri in at least one episode of
The Beverly Hillbillies!)
In the mid 1960s the name of the theatre was changed to the Europa, and the programming at that time focused on serious European fare. The theatre then became the Eros and featured erotically themed European films.
The theatre was renamed the Beverly Cinema in approximately 1968 and existed as a porno theatre until about 1977. "New" was added to the name when the theatre became its current self in 1978 to distinguish the theatre from its earlier incarnation, and the "New" remains a part of the name to this day.
Feel free to post film suggestions and requests on this page! Please keep in mind that not all titles are available theatrically. MySpace Layouts
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