Disappointing changes in the music industry led me to take a break and pursue my other love, teaching music. Teaching brings with it a skill set that includes management, motivation and the dissemination of information, all useful skills when planning an effective publicity campaign.
While teaching has many rewards, my passion for the creativity of formulating and nurturing long term campaigns for artists urged a return to the public relations field.
As a musician myself, I understand the creative process and the passion for music, and I share that passion regardless of musical style. I embrace the notion that music is a creative process and not just a spreadsheet line item to be placed like a product you find in the supermarket.
Varied experiences in the business world, the music business, publicity, performing and teaching make me uniquely qualified to tailor a creative plan for making your creativity a success.
There are a plethora of public relations firms out there that have been around for years. The record industry has been going through and continues to go through repeated downsizing. Sounds like reasons not to open shop on my own. On the contrary. This is a crucial time in the music business. As the industry grew and seemed to be making huge amounts of money, something was lost along the way: the music. It became a marketing game. Product placement. Who fits the current bill of popularity. Sure, the short term return was immense, but as with most plans that see only the immediate gains, it backfired. There was no commitment to these artists beyond their project of the moment. People got bored, moved on. Tastes changed. And the internet became a fantastic tool for people to hear and purchase music.
Music can’t and shouldn’t be marketed that way. Now more than ever with all the changes happening in the industry, is a need for getting back to the grass roots approach. This doesn’t mean to say technology isn’t needed - it very much can and should be a part of promotion. It's a fantastic tool to use but it shouldn't be the only means of marketing your music. There desperately needs to be someone who believes in the artist as a musician, first and foremost. Someone to take the time to develop a campaign that isn’t a generic, well target all the typical outlets approach. A campaign that looks at the music and the artist and builds a following, or takes the following already established and pushes them in new directions. The focus always being the music, and the commitment to the artist being more than a one cd, flavor of the moment passing fancy.
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