The Experiment

Music:

Member Since: 10/4/2005
Band Website: squidoo.com/alexinthevoid
Band Members: Everybody
Influences:

THE EXPERIMENT:

Premise::

The corporate creative and media industries are facing the threat of a new and permanently changed media landscape. Rather than it being the preserve of a select few, it could now be said that EVERYONE is in the business of media creation and distribution.
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Using the tools of the new media independent artists have the potential ability to leverage attention on a scale not previously achievable. This will not be the case forever, the industry is constantly looking for ways to reassert its dominance in the field and maintain its authority and financial interests.:

The actions and activities of the corporate creative and media industries, are, like all other giant corporations, unsustainable and not conducive to creative thinking or individual artistic development.:

In short, can artists make use of the current situation to create sustainable and profitable lifestyles without engaging with the current industry framework? And, in doing so create potential roadmaps for other independent minded artists to follow.:

This experiment is not for everyone, it will require discipline, courage and a great deal of self belief. If you think that you are up to the challenge, please read on.:

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THE RULES
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The Experiment will run from : Jan 1st 2007: - : Dec 31st 2007: .:

Artists who take part in this experiment must::

(1)Create original material that has integrity, quality and meaning.:

(It is down to each individual artist to set out their own definitions of these words based on their current understanding, some suggested areas of investigation when doing this can be found on the following page.):

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(2)Create, promote and distribute their own material:

(3)Use creative, promotional and distribution tools provided by the new media.:

(Tools provided by the new media e.g. email, online video, online radio, websites, digital home recording):

(4)Create or join networks (on a formal or informal basis) locally, nationally and globally to collaborate with other artists who have similar intentions and feeling.:

5)Act outside of the current industry framework:

6)Set themselves a goal to be reached by the end of this year::

e.g.:

Sales:

Audience reached:

Downloads:

Completed projects:

(7)Document their experiment online using video and blogs.:

Are You A Part Of The Experiment?:

The Love Magic Movement:

For Bob W:

THERE IS A REVOLUTION IN MUSIC HAPPENING NOW:

You won't read about it in the mainstream press. : Or see it on MTV.:

Its happening online and at small events around the country.:

Thing is, bands no longer need record companies.:

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Bands can now record, promote and distribute themselves on a global stage.:

The big record companies know this, which is why you havent heard about it.:

Why is this a good thing? : I hear you ask. :

It means that for the first time in the history of the music industry artists really do have the power, they can keep the rights to their recordings, and maintain creative control of their work.:

And to break it down even further using this simple formula : :

Musician + Creative : Independence: x Freedom = Seriously Good Life Changing Music That Rocks Intensely:

So, what we need now is a new framework.:

How can artists use this new media revolution to get heard, get seen and make sales?:

What shape is the future music business going to take?:

And perhaps more importantly - :

What shape do you want the future music business to take?:

The Experiment is an attempt to answer some of these questions.:

The Experiment is an attempt to create a new framework.:

We hope you enjoy the journey.: