Icon One Music was formed in 2003 to produce, promote and distribute audio and visual entertainment to a diverse, international consumer group starting with Middle America (Minneapolis to San Antonio; Denver to Indianapolis) particularly in Omaha, Nebraska. Icon works in conjunction with a commercial recording studio named "The 1NE Studio", in which artists under Icon, record exclusively and can keep an eye on the emerging and current talents in the Omaha music scene. It was a dream come true for Alfonzo Lee Jones who is the CEO, and Founder President of Icon One Music.