Geoff Sewell

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New Zealand born Tenor Geoff is a man of many talents, but singing has always been a passion in his life. As a child, Geoff was a boy soprano in his school choirs and was coached by renowned NZ opera singer Geoffrey de la Tour. Originally qualified as a chartered accountant, it was a family holiday to the home of his hero Elvis, following the tragic loss of his older sister Julie that inspired Geoff to follow his dream of becoming a professional singer. He went on to train at the prestigious Boston Conservatory, before relocating to London, where he performed in the West End and continued his musical studies.
Combining his musical and business skills, in 2000 Geoff created the hugely successful international company, Tenors and Divas Ingognito, now known as Incognito Artists . Since the company’s conception, CEO Geoff and his talented tenors and divas have performed for countless high profile celebrities, including Sir Elton John, Victoria and David Beckham and even royalty such as HRH Prince William and Princess Anne. And also at numerous prestigious events and venues, including The Royal Albert Hall, The House of Commons, Twickenham and an 80,000 capacity Millennium Stadium for the FA Cup Final.
In 2002, Geoff and his wife, fellow kiwi Simone Lanham, had the idea of assembling a group of male and female singers, who could combine classical opera skills with the massive appeal of pop music. With Geoff as founder member and Simone as co-manager, that dream became a very successful reality. Originally known as Tenors and Divas when they signed their record deal with BMG, the name soon changed to Amici Forever and the group became an internationally renowned classical crossover sensation. The group have sold almost two million albums world wide with their debut album The Opera Band (2003) and follow up CD, Defined (2005), becoming multi-platinum selling artists.
Geoff enjoyed performing all over the world with Amici during his four years with the group, especially to sell out crowds in his homeland New Zealand and also Australia. But in 2006 he made the decision to leave following his eldest daughter’s diagnosis of Autism Spectrum Disorder (ASD) The rigid performing and demanding schedule of Amici was not complimentary to the life and stability his family needed and he very admirably chose to put them first. With typical passion, determination and flair Geoff and Simone have thrown their efforts into learning about and promoting awareness of ASD, bringing hope to many families with their inspiring message and success in finding ways to help their daughter.
Whilst continuing to work as Global CEO and tenor at Incognito Artists, Geoff is also performing and speaking at engagements around the world and is launching his highly anticipated debut solo album in April. There is no doubt that, as ever, he is putting in 100% effort, heart and soul, because as he so rightly says "Life is a daring adventure or nothing!"
Geoff now lives in London with his wife Simone and their two beautiful daughters.