3RRR (pronounced "Three Triple R", or simply "Triple R") is arguably Australia's best known community radio station, based in Melbourne.
RRR first commenced broadcasting in 1976 from the studios of 3ST, the student radio station of RMIT University, on an educational licence with the name 3RMT. In 1979 it relocated to Fitzroy, and adopted its present name. During the late 1970s and early 1980s, it became synonymous with the post punk and new wave subcultures. It has developed a devoted listener base, many of whom donate their time or money to keep the station going; either as volunteers or through the annual "Radiothon". In late 2004 supporters raised enough money for the station to purchase and move into new premises on the corner of Blyth and Nicholson Streets in Brunswick East after the 20 year lease on their previous studios, in Victoria St, Fitzroy, expired.
RRR 's mission statement was defined in 1990 as:
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To educate, inform and entertain by drawing upon appropriate community resources.
To develop a critical approach to contemporary culture.
Most of RRR 's programming consists of specialist music programmes, whose hosts have complete autonomy; the station does not have playlists. As such, the nature of what RRR broadcasts varies wildly depending on time of week. RRR is funded entirely by community sponsorships and public subscribers (currently around 11,500), which, by removing standard commercial pressures, allows this diverse programming.
With an eclectic mix of programmes and a commitment to independence and integrity, RRR has been cited as a model for community radio stations and a cornerstone of Melbourne's alternative/underground culture.
LISTEN ONLINE
Wherever you are in the known universe, you can listen to RRR online by going to RRR'S HOMEPAGE and clicking the NOW STREAMING link in the right hand panel.
RRR Presents
Check out some of the fine selection of Gigs , Film & Theatre presented by RRR .
SUBSCRIBE SO THAT RRR MAY SURVIVE
Show your support by taking out a year's subscription to the station. Your subscription will not only help keep this independent broadcaster alive, but you will also be eligible for all movie passes, concert tickets, theatre tickets, CD's, books, t-shirts and other goodies that are given away every day on 102.7 Triple R FM. Each year you will receive regular station and program information and a list of sponsor discounters who offer discounts to subscribers on a range of products and services.
Sponsorship & Promotions
RRR is one of Australia's most distinctive media voices. It's an independent station with an extremely loyal audience of 330,000 listeners per week including over 11,000 individual subscribers who support diverse and alternative radio. Promotions on RRR can reach both broad and niche audiences offering a unique and cost-effective way to deliver your message to responsive listeners.
Many sponsors combine a number of different promotional strategies to engage with RRR listeners and subscribers in ways that suit their particular event, business or service so feel free to design your own approach. For further information contact RRR 's Sponsorship & Promotions staff on 03 9388 1027.
Getting Your Band on Air
For upcoming shows, feel free to email our gig guide . This is produced on Tuesdays, to air every Wednesday to Saturday at 7pm and Sundays at 6pm (It is also posted on the gig guide section of the website). If you have a new release for potential airplay, please send a copy of your cd (plus a bio) to our Music Co-ordinator at the postal address below.All further CD queries should then be directed to the music co-ordinator .
Should you ever wish to increase your band's profile with an on-air promotion, we offer an indie band package for $300 (+$30 GST). This is inclusive of a 10 spot campaign, consisting of 4 prime and 6 off peak spots.For further details about the indie band package please contact Nik Tripp in our Sponsorhsip department.
RRR Merchandise
From keyrings and mugs to T-shirts and our famous stubby holder, get your RRR merch at The Shop .
CONTACT
Triple R Broadcasters Ltd
221 Nicholson St
PO Box 2145
Brunswick East 3057
Melbourne, Australia
Phone: +61 3 9388 1027
Fax: +61 3 9388 9079
Email: [email protected]
Web: RRR's Official Website
Office hours: Monday to Friday 10am - 6pm, Saturday 10am - 4pm
For discussion forums and more on RRR you can also check out RRR's myspace group . Sincerest thankyous to Johanna for setting this up!