About Me
Theory Trick was born out of necessity.
The tiny, yet booming metropolis of Portland is home to hundreds of bands. Portland is also the gracious hostess to countless touring bands from all over this great nation.
That being said, two main questions come to mind...
1. Out of nearly 100 shows happening simultaneously on any given weekend night, how to Portlanders know which one to hit? And 2. Out of nearly 100 shows happening simultaneously on any given weekend night, how can I let Portlanders know about mine?
From email blasts, to poster-covered telephone poles, bands are still trying to figure out how to pack the house.
At Theory Trick, we've mastered this process. We know that it takes a combination of marketing, networking, and hype to sell out your show.
To be taken seriously by concert goers and CD shoppers, it's important to begin with the entire visual package. Your band's design elements should be present in all that you do; including your press kit, website, merchandise, and event marketing materials. We can help you create your look.
It's no secret that the more streamlined your visual motif is, the more name recognition you'll have. That's just Psychology 101. It takes the average human 3 times hearing, or seeing a name or idea, before it is put to memory. Through a mixture of design and strategic marketing, we can help your band become a household name.
Once the tickets are sold, we can also staff and coordinate your event. The Theory Trick collective includes affiliates in film, radio, graphics, design, marketing, event management, and public relations.
For a full menu of services, visit theorytrick.com
