Jeff Caudill

************************************************************ *****************************************************Califor nia singer/songwriter Jeff Caudill began his musical endeavors straight out of high school as singer/guitarist for influential emo-pop-punk quartet Gameface. In their thirteen year career they released five albums and a handful of singles and blanketed the U.S and Europe, earning a dedicated following."Leave it to lead guitarist/vocalist Jeff Caudill to come up with another strong batch of songs... his uncommonly emotive vocal presence gives Gameface an approach unparalleled in its field." - The Big TakeoverHis loyal fanbase identifies most with, "Jeff's sincere vocals and lyrics with the perfect blend of indie pop, melodic rock and subtle country twang" - Impact Press"Caudill comes through with winning, heart-on-sleeve urgency and sincerity that can call to mind Bob Mould, Live or Pearl Jam." - Los Angeles TimesTwo years after the demise of the band, 2005 found Jeff Caudill settling into his groove as a songwriter and leaves no stone unturned on his first proper solo album "HERE'S WHAT YOU SHOULD DO", which reflects his influences from alt. country to indie rock to power pop. Released on his own label, fortunate son, Redfield Records (Europe) and waver-waver (Japan), HWYSD enjoyed quiet success and planted a seed in new ground, far away from the pop-punk/emo scene that Caudill helped pioneer well over a decade ago.After a solo tour of Europe in the winter of 2006, he assembled a band and is currently rocking with an alt.country/indie.pop sound in venues in southern California.************************************************* ************************************************************ ****"Enter Jeff Caudill, 2005...the second coming of [Michael] Stipe." - San Diego Troubador"For any self-respecting power pop fan the answer to the title is: go out and buy this record. From the powerful opener "Favorite Version of Your Life" which sounds like Mathew Sweet fronting Sugar, its obvious that its not only power pop fans who should be offering up their cash; there are enough changes of pace and interest to snare the general Americana fan. The pretty "Getaway Car" is tuned up street racer posing as a family saloon with fluid guitar lines and a coating of electric sitar and E-bow with enough horses under the bonnet to pull along the heaviest of hearts, redolent of prime Buffalo Tom. "My Side of the Bridge" glistens gently with steel guitar, snapping mandolin and harmonica like Jackpot in laid back mode, his voice gliding gently through the songs, a thing of clear sweet honeyed beauty. "Stop Writing Songs" avoids the slide towards mawkishness exhibited by the once excellent Promise Ring on their "Stop Playing Guitar" - "Songs" possesses barbed and bristled hooks as well as depth and a middle eight that you wish was a middle sixteen. Broken chips of percussion and acoustic guitar give "Destination" a muscular Pete Krebs feel, each songs throwing up a distinct personality and image. "Nite Lite" is a garland of party bulbs lightning the night sky; the guitars of "Never Been High" are militarily tight, spit and polished, while the softer "Then Theres Me" is pliable and gentle with drips of piano-like notes giving an REM (prime early REM) feel and when stripped right back to just vocal and guitar as on "Change Everything" he manages to hit the same highs as when the guitars are set to stun. There's not a lot of invention to what he does; he just takes a simple song, gives it the right vocal treatment, leaves out the superfluous and serves up a fine performance time after time. Even when he does approach the experimental as on the closing "I Just Disappear" with its drum loops and guitars that reverberate rather than chime he still manages to convince me that there's a real talent at work." 8 out of 10 - David Cowling , Americana U.K."...stronger than anything in the Gameface catalog. And since some of our best singer-songwriters come from long-standing rock bands, Caudill's career is just beginning." - Mean Street Magazine"If evidence was ever needed that old punks don't die, they transform into singer-songwriters with an itch to scratch, Jeff Caudill personifies this. Cutting his teeth fronting acclaimed US pop-punkers Gameface, his solo career sees him ease his foot off the pedal and kick-back without losing any impact or bite. Caudill's trump-card is his ability to craft instantly memorable songs that swing with an outrageously catchy hook. Combing this rare quality with a dash of great American acts like The Lemonheads and Jesse Malin, as well as adding a touch of Elvis Costello, this debut full length release is all the more rich and engaging for it." - Nick Quantrill, Joyzine/ThisIsUll******************************************* ************************************************************ ************************************************************ *********************************************