Join the VVF

“Vegetarians are healthier than meat eaters and tend to live longer. No argument, no debate, the science is overwhelming, although vested interests have done their best to obscure it. The VVF counters self-interest with sound science so our children have the chance of a healthy future.”
Juliet Gellatley, Founder and Director, Vegetarian & Vegan Foundation

Why the VVF?

Heart disease, strokes, high blood pressure, diabetes, obesity, cancer – modern diseases are destroying the lives of millions of people and diet is one of the primary causes. And yet the worst diets are had by children – whose eating habits are a national disgrace. They are developing illnesses previously seen only in adults and many are likely to die before their parents. They are eating themselves into an early grave and animal products carry much of the blame. Factory farming has cut the cost of the most damaging foods and causes untold cruelty to millions of animals! It is also killing us and our children. The Vegetarian & Vegan Foundation (VVF) is not afraid to shout this allegation out loud and to promote the answer – a plant-based diet. It is a lonesome voice but a vitally important one – and it needs your support.

How does the VVF Charity Work?

Saves lives and helps prevent suffering by giving people honest information upon which to make sensible food choices. Challenges myths and misinformation through carefully-researched campaigns.
Provides important resources on veggie and vegan health and nutrition for the public and health professionals.
Monitors the latest science on plant-based nutrition and goes public with its findings.
Increases understanding of how diet affects health.
Responds to public and professional enquiries on health and nutrition.
Expands the knowledge of health, medical, nutrition and dietetic professionals.
Monitors the media and challenges inaccurate reporting.
Takes the healthy eating message into schools nationwide.
Exposes the food industry’s false claims and encourages them to produce healthy vegetarian and vegan choices.

VVF Campaigning for Health

The VVF launches dynamic campaigns , produces groundbreaking scientific reports , publishes imaginative guides to help the public’s understanding of health, produces simple fact sheets on complex subjects and regularly publishes the highly-acclaimed Veggiehealth magazine magazine.

Protecting Children’s Health

Junk food, laden with meat and dairy products and too high in animal fat, sugar and salt, has replaced healthy eating for most kids. The result is a dramatic increase in the risk from killer diseases while still young and in later life. The VVF’s scientific report, Safeguarding Children’s Health , spells out just how serious the situation has become and charts a way out of it. Our Veggie Health for Kids guide helps parents to plan healthy vegetarian/vegan meals and safeguard their family’s future.

Facing up to Fish

The VVF has demolished the myth that eating oily fish is healthy by exposing the fact that almost all contain highly-toxic chemicals. We have shown that plant oils are a far healthier option and our Fishing for Facts report and campaign materials chart an important way forward for healthy living. Groundbreaking stuff!

Feelin’ Fat or Slim?

Obesity is spiralling out of control, emerging in even the world’s poorest countries. Currently in England over half of women and two thirds of men are either overweight or obese. With obesity’s contribution to a wealth of diseases – including cardiovascular disease, cancer, diabetes and high blood pressure – the stakes are high. The VVF is helping people shake themselves away from the junk food meat and dairy diets that we’re encouraged to eat every day. Our campaign gives people practical guidance and inspiration on how to eat more healthily – for life.

Veggiehealth Magazine
Controversial, colourful and contemporary, Veggiehealth turns dry science into a riveting read. It helps ordinary people and professionals alike to keep abreast of research on diet and health. Veggiehealth is packed full of nutrition news, debunks old myths, monitors media scare stories, peers into politics, comes up with cracking cookery and health tips and reviews the latest research. And it’s free to all VVF supporters.

Join the Revolution…

Vested interests are killing our children with their high-powered marketing, but the VVF is taking them on! It is throwing down a gauntlet to the Government, demanding action. Our message is simple – the way to tackle today’s diseases is through diet. It can transform our future, revolutionise the health service and give prevention the priority it deserves. Few people support factory farming – this way they don’t have to! Join the VVF today and be a part of this unique challenge. You’ll receive Veggiehealth magazine, campaign information and free advice on vegetarian and vegan nutrition.

Feeding you the Facts

By collecting VVF fact sheets on the main health issues, you’ll always be one step ahead. Knowledge is power! Join the VVF and you’ll get five free in a special folder.