Vance Branch was born in Richmond,Virginia where he and his now deceased sister (Alvonia-an aspiring singer) were raised by their loving single mother. In the trenches of Richmond's violent churchill housing projects, this single mother instilled in her children the determination to succeed beyond these limitations. Vance envisioned himself as a successful Music Industy Mogul, and with persistence he held on tight to his dreams overcoming many obstacles and beating the odds. Vance's family history is rich in Music Business, as far back as the early 1950's, where his Grandmother, known as "LAURIE TATE", became the first R&B jazz singer on ATLANTIC RECORDS with the hit single"ANYTIME ANYWHERE", along side label mate, the illustrious MR.RAY CHARLES, and THE JIM MORRIS BAND. His dad played the drums for SONY RECORDS group UJIMA, and his mother was a back up singer for the group, which solidified choo's love for this business and molded his destiny in music. Vance begin DJing neighborhood parties, high school dances, and local clubs, which led him to begin writing and producing his own songs. Choo got his big break at age 22, when he produced the track "HOLD ON BE STRONG" for the legendary entertainment icon, TUPAC SHAKUR, on his platinum album "R U STILL DOWN" which sold over 4 million copies worldwide. The success and caliber of this song created a buzz like brush fire, catapulting Vance to produced the song entitled, "MALCOLM", for GHOSTFACE KILLAH'S "SUPREME CLIENTELE" album, which went certified Gold and also GHOSTFACE KILLAH GREATEST HITS ALBUM on Def Jam Records. Vance flourished while working with other artists such as TEKITHA,BLUE RASBERRY, Black Knights and recently laid tracks for Quan, Shyheim. In 1996 Vance launched his own production company, record label, and publishing company while securing an adminstrative publishing deal with a U.K. publishing conglomerate called "BUG MUSIC". Vance also tapped into his budding theatrical talents when he landed an appearance in the famous actor TIM REID's independent film, "FOR REAL". As a result, Vance is putting the final touches on his first movie script, "Shistie Affairs" which is tentatively scheduled to begin production in 2009. With very few outlets, and virtually no support from the Music Industry for independent artists, Choo created an outlet, masterminding a marketing and advertising company, WCOI Marketing Radio CD that promotes local independent artists and business along the east coast. The early success of this cutting edge marketing strategy has sparked the demand for a spin off production (Music Demo Television). All of these ventures combined will began an evolution in Independent Artist promotions as WCOI Marketing Radio will be for up and coming Artists, what MTV became for the music industry; A revolution! Vance's mission is to make this outlet accessible to Record Label Executives ,Promoters,Producers, and Songwriters worldwide, 24 hrs. a day! This will also create an outlet for networking amongst artists from all genres of music worldwide. Currently, Vance "Choo" Branch has launched "Da-Flow", a newsletter magazine that gives local artists resources, contact information, and exposure, here in Atlanta, Georgia, and eventually in every major city in the USA. Vance also just started a CD-Mastering House "CHOOZ MASTERING HOUSE". Choo The Specializt just started a Producer Beat/MC battle called "The Battle Zone" downtown Atlanta at club trademark. Keep your nose pressed to the glass for CHOO's next hit singles, movies, and who knows what else! Choo The Specializt Quote Is: Ideas Are Good But Results Are Better!
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