About Me
Started in the music industry in 1989, forming (with Nelson Zapata and Pavel De Jesus) and managing the first-ever Merengue Hip-Hop group Proyecto Uno.
In 1995 with Pavel De Jesus, created Double P Music, a Management and Production Company, that played a key role in forming, launching and managing El Chipo (Rodven/PolyGram); Sandy & Papo MC (Platano Records/Universal Music); Joselito (Musart/Balboa) and ilegales (BMG US Latin). Created and produced remixes for Juan Luis Guerra, Los Hermanos Rosario, Roy Tavare, Amparo Sandino, Checo Acosta, Estopa, Enrique Iglesias and others successful international artists.
In Ritmo Loco Publishing, Inc., served as President and Administrator for a catalogue of more than one hundred songs, arranging co-publishing deals for Latin America, Europe and Asia, as well as issuing mechanical and synch licenses to record labels, TV networks and film companies.
Between January 2001 and May 2002, joined Palm Pictures/Ryko and later Latino Music Corp. where I occupied the position of Marketing Director, developing strategic sales, marketing and promotion plans for Carlos Manuel y Su Clan (Palm/Ryko), Fernando Villalona (LARAS & NARAS GRAMMY Nominee), Felix D’Oleo (LARAS GRAMMY Nominee), Angelito Villalona, Ramon Orlando and Swing Divino amongst others.
In March 2005, moved back to NYC to join BMI after fifteen (15) years in artist management; in his new role at the performing right organization, Popi will establish and maintain relationships with Latin songwriters and publishers, as well as provides assistance with all administrative and creative functions. He is also responsible for coordinating and participating in special conferences, showcases and events both locally and nationally, and for assisting with the planning and execution of BMI’s annual Latin Awards gala.
Recently I was named the Director of the BMI Foundation’s peermusic Latin Scholarship, a national competition for young Latin songwriters and composers. www.bmifoundation.org Now in its 5th year, the $5,000 scholarship competition is open to college students in the U.S. and Puerto Rico and seeks to identify and reward young talent in the Latin genre.
Before joining BMI, lived in Miami for three years and managed one of the most talented and prolific songwriter in Latin Music, Nicolas Tovar who has written for Cristian Castro, Paulina Rubio, Ricky Martin, La India, and Jaci Velazquez to name a few.
