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WHY? The bottom line? Women make 83% of all consumer purchases. (Business Week)
Challenge your pre-conceptions about targeting women! For example...
Education 57% of the nations' undergraduates are women 58% of master's degrees are being awarded to women. (Washingtonian, 2002)
Income Women's income is +63% over the last 30 years after adjusting for inflation. Men's income is up .6% for the same timeframe. (Don't Think Pink by Lisa Johnson and Andrea Learned) Single women earn 102% of what single men earn, and full time working women without kids earn 96% as much as full time working men without kids. (Marketing to Women by Martha Barletta)
Investing Women represent nearly half of all investors with $100,000 or more in investable assets. (Women's Financial Network, 2002) Women investors realize better gains on average than male investors due to their longer term outlook and more balanced portfolios. (Digital Look and Dalbar studies)
Auto Women now buy 51% of all new vehicles. (CNW Research) "GM wants more women as customers and frankly, in today's environment, any company that doesn't strive to meet the needs of women is crazy!" (Cynthia Price, GM Center of Expertise, Women's Market Initiative, GM Fastlane blog.)
Home Builders Women directly purchase or have a controlling influence in the purchase of 91% of all new homes. (Smith-Dahmer Associates, NAHB IBS) 92% of women use the Internet to shop for homes, making them the most powerful .. audience of home buyers. (“Multi-tasking Women,†Building Women, Summer 2005)
WOMAN-CENTRIC MATTERS!