Lifford..Singer, Songwriter, Music and Vocal producer, began his career singing in local bands at School functions, College talent contests and local bars.
Then hs signed with called Public Demand produced by Trevoer Horn and signed to ZTT (Seal).
After 3 years of record making, touring and fighting, Lifford went on to work with Aftful Dodger with whom he recorded two songs, one of which was released in 2000.
’Please Dont Turn Me On’ was a top 4 hit which launched Artful Dodgers album and launched Lifford into a heavy promotions campaign which included apearances on TV shows such as Top of The Pops, C.D.U.K, Later with Jooles Holland, London Today, Children In Need, Live and Kicking, T.F.I Friday, M.T.V, M.T.V Base Lounge, The Disney Channel and many more.
This also was a great opportunity for Lifford to develop his skills as a solo live performer.
Chaka Khan, Jocelyn Brown, Angie Brown, Incognito, Don E, and The Sugarbabes are among the many artists Lifford has already worked with, and he hopes to work with many more..
Lifford is currently involved in a few projects, this allows him to be eclectic, satisfying his need for work in different genres.
’The plan is to make an album. My album.. hav’nt done that yet. With whom and when, not sure. But there’s a whole bunch of really good songs waiting for this all to click into place’.