Member Since: 9/9/2006
Band Website: theaustinindependent.blogspot.com/
Influences: HOW IT WORKS
The Austin Independent is not a typical magazine in that it is run like a non-profit, purely for the benefit of the Austin indie scene.
We donate our time and skills to design, photograph, write, edit, and distribute the magazine.
10,000 copies get distributed during SXSW week at the convention center, venues, hotel rooms, dayshows, parties, etc.
The publication is invite-only although we do encourage submissions. We only cover bands we like.
Only bands from the Austin area can be featured because the entire goal is to promote our local scene to the visitors.
Each band contributes a small amount to the printing cost.
Austin labels, recording studios, and other indie businesses support and represent the Austin indie culture via ad exposure.
Ads are far below market value because a.) we know that money's tight for indie businesses and b.) we're not trying to profit off of you.
Collectively, we are able to showcase Austin's indie scene far more effectively to the SXSW audiences than any of us could on our own. We're looking to expand beyond last year and generate even more exposure and would like YOU to be involved.
WHAT DO YOU GET?
Bands receive:
1.) an article, photo, listing of contact info, and listing of dates/time/venue of all their shows during SXSW.
2.) links from our MySpace and blogs as well as connections to our media partners: Austin Music Magazine, Austin Sound, KVRX, do512.com and others.
Advertisers/Supporters receive:
1.) Exposure to visiting industry people who have expense accounts to spend and who need to know about services that we can offer cheaper and better here than in their hometowns.
2.) Exposure to music fans who are here to live it up, eat, drink, shop, and experience Austin and its culture.
3.) Links to your website from our MySpace and Blog
HOW MUCH IS THIS GOING TO COST?
Bands:
$50 for half page or $75 for full page covers your contribution towards printing costs. That's incredible promotion compared to what that could buy you in fliers or posters etc. and its designed to be so low so every band can afford it. Again, we're not trying to profit off of you, we just want you to carry your weight.
Businesses:
$125 for quarter page, $200 for half page, $350 for full page. Yes, we know its cheap. No, there's no catch.
Ad Design:
if you need assistance or advice for your ad design, we can help you. Several of us are professional designers so we can work something out to make sure you have a great ad.
MORE INFORMATION
Although we're currently reworking our website, you can download last year's issue as a PDF at theaustinindependent.com
You can also read the articles and expanded content on our blog
For any questions or to discuss things farther please don't hesitate to contact Daniel Perlaky at [email protected]
Sounds Like:
Record Label: Many and Varied
Type of Label: Indie