THE COMPANY:
Hardline Productions is more than an Event Service Provider. We are an Entertainment Development Company. Although we have the resources to provide venues, tents, talent and staffing, we specialize in Integrated Marketing, Promotions and Event Production. We focus on the Music, Fashion, Automotive and Sports industries as well as product Branding & Marketing.As an entertainment development company, we believe in the capacity of live entertainment to move & motivate, to inspire & instruct, to please & persuade…. to leave a lasting impression. We use events to build powerful brands and tell compelling stories; to inform, to market, to educate, to entertain, and to astonish the audience.
THE VISION:
Our events are about a lifestyle. The audience is fiercely consumer based and brand-loyal. This audience is more attentive than most consumers to connecting with the new, the original, and the cool; and it can smell an imposter from a mile away. As music becomes more and more identified with lifestyle choices, more consumers are looking to identify with artists, media and brands that speak to their worldview, be it music, fashion, art or politics. Intuitively, the audience resists and resent corporate intrusions into their community that don’t reflect their sense of identity and way of life. These consumers choose what commercial messages reach them, when they reach them and how. Musicians, celebrities and high-profile figures are seen as trend setters, the audience becomes a community of advocates for the trends.
THE MISSION:
We design events ideally suited for brands seeking to: ~ connect with a influential, creative and captive audience ~ access a loyal consumer database ~ build brand awareness ~ maximize customer acquisition and increase sales ~ build great media and community attention ~ develop new, creative programs to reach core customers
THE PRODUCT:
The right content in a high energy, hip environment can have incomparable, emotionally charged results. Hardline Productions can create an event that delivers the best possible experiences, enabling you to build lucrative ongoing relationships with your influential customers.
JEFF BEAL
President & CEO
WWW.HARDLINEPRODUCTIONS.COM
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