New range in stores now!!

The UK’s premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.
The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. We create garments for the streetwise, smart trendsetters - those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.
Manufactured in Europe all outerwear garments and accessories produced are limited to exclusive runs of just 300 pieces with a strict ‘no re-runs and no repeats’ policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap with direct cap hook up’s available to match all outerwear pieces.
The elite and coveted King Affiliates team continues to grow in presence and stature. 2007 members include British music artists Sway (Best British Hip Hop Artist – BET Awards 2006), Plan B, Dubstep DJ/Producer Plastician, Pyrelli, Wretch32, J2K, YBM, Black Eyed Peas drummer Breakbeat and the development of the brand new KING affiliates British skate team.
The brand is KING Reign Supreme