garth trinidad sound

Since 1996 Garth Trinidad’s Chocolate City has aired on 89.9fm KCRW in Los Angeles and kcrw.com worldwide to critical acclaim. As an award winning, world traveling DJ and unique hustler of culture, Garth is considered the foremost curator of urban alternative music and culture with top-ranking career highlights that span music programming and supervision for film & TV, advertising, online & in-flight entertainment, studio music and live event production, and music journalism. As a voting member of NARAS, Garth sits on the Grammy Awards R&B board in support of the new ‘best urban alternative performance’ category, created as a direct result of his continued approach to music programming.
Hungry to nurture and house an international identity for urban artists from all nations, Mr. Trinidad exploits stereos and club speakers to seduce minds and bodies with varied ghetto music philosophies. He’s broken artists like Jill Scott, Van Hunt and Gnarls Barkley and primes his radio canvas with progressive and familiar soul, R&B, hip hop, and jazz, while the rebirth of cool comes courtesy of such rising stars as Seu Jorge, Blk Jks, Little Dragon, and J-Davey with hopes of catapulting them into mainstream status. Garth’s approach to rocking parties is a fusion of world rhythms and beloved beats from many genres. One might find him finessing samba, bhangra, and afro-beat with classic hip hop, R&B, house, and other assorted dance rhythms. Over the years he’s lubricated dance floors in South America, Western Europe, and across the US, with a constant presence in Los Angeles.
Steadfast in his mission to cultivate a global urban alternative, Garth has been heard as music commentator on NPR syndicated programs “News and Notes” and “The Tavis Smiley Show”, and been found blogging, interviewing artists, and programming play-lists for Napster and iTunes. As music consultant and supervisor his client roster includes UPN, Nike, FX Network, PBS, Mitsubishi, Infiniti, and United Airlines with record production credits from Warner Bros, Atlantic, Rhino, and BBE. Companies such as Nike, Adidas, Puma, Ford, and Toyota have contracted Mr. Trinidad to host events, sport apparel, and drive cars for his ability to influence the market as a respected taste-maker.
2005 saw the launch of Garth’s multi-media company Garth Trinidad Sound and in 2006 he celebrated 10 years of Chocolate City with a series of intimate concerts, the creation of limited edition sneakers with éS, the sporty extension of Etnies, and a special feature and mix CD with Re:Up Magazine. As music supervisor in 2007, he assisted critically acclaimed director Stacy Peralta (Dog Town & Z Boys, Riding Giants) in a gut wrenching study of South Central LA gangs titled "Made In America", and is currently music supervisor for HBO's Emmy award-winning series “Entourage”. In 2008 Garth brings his alternative sound odyssey to Scion Radio with the "Chocolate City All Stars" show, streaming 24/7 courtesy of scion.com, and can be found exposing new music as a columnist in newly resurrected urban culture and style publication, Code Magazine.
Chocolate City’s loyal and passionate listeners over the years are simply a reflection of Garth’s own character: he is passionate about the music and embodies the very soul he spins on air. There is no tidy box to encapsulate the show’s sound – but everyone who tunes in, never tunes out.