21st Century Leaders is a unique charity artwork project. The concept is simple. We gather artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future.
These artworks are being used to create products, initially charity wristbands, clothing, tableware, ethical cosmetics and stationary released on the 21CL label. The goal of 21st Century Leaders' charitable brand is to sell 'merchandise with a meaning'. The products are ethically produced and are sold to raise funds for charitable causes chosen by each contributing leader.
The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.
Products are sold, with the promotional support of our leaders, through retail partnerships, editorial, brand promotional partnerships and on the 21CL website. In the process we strive to assist and encourage a generation of influencers, to take ownership, positive action and raise awareness among their fans, for a global international development cause. We call the campaign www.whateverittakes.org