The NHRA

50 years ago, the National Hot Rod Association began as a flame burning in the heart of one man: Wally Parks. Back then, he dreamed of a sport that melded man with machine, unmatched speed with unparalleled safety, and indescribable thrill with impeccable organization. Wally's goal was simple - to show street racers a better way - and he believed in his vision with such conviction that his Safety Safari traveled the nation, introducing the National Hot Rod Association to America one car club at a time.Unmatched speed. Unparalleled safety. Indescribable thrill. Impeccable organization. In 1951, those qualities made drag racing an exciting arena for groundbreaking technological advancements. Today, they represent a marketing opportunity like no other in sports.The NHRA believes in their product with the same conviction that led Wally Parks to preserve through the decades to build it. They offer the most intense racing experience on the planet, and we're proud to present it to you to help meet your marketing goals.On the track and in the market place, no sport moves faster than NHRA Championship Drag Racing. There's no better time to get involved. Media exposure is at an all-time high. Racing venues are bigger and more impressive than ever imagined. And NHRA's intense racing series provide a sensory experience unrivaled anywhere.With 53 percent growth in attendance during the 90's, an average of 100,000 cheering fans at each of the national events in 34 of the top DMAs. An unparalleled opportunity is launching. It's time to take a ride with the most explosively intense motorsport on the planet.