shadow parade

A blend of midnight melodies, bittersweet melancholy and sweeping romanticism.
They are a reverse evolution, from the PC to a full blown six piece band. They where fashioned in the digital realm an electronic duo in January 2004, around the peerless song writing of Beggi Dan & Jón Gunnar.
Shadow Parade then moved from Akureyri to Reykjavík in pursuit of their music dream.With the relocation came a musical re-think. The duo decided the classic material they where producing would benefit from a broader sound palatte and the warmth of traditional instruments.
The first recruits to the expanded line up where brothers Andri Magnusson, bass and Magnus Orn Magnusson drums. As a rhythm section they have a telepathic groove that only siblings can produce. With the advent of such rhythmic dynamism the hard drive was switched off and the songs began to blossom. Shadow Parade completed their line up with the addition of Orn Eldjarn on guitar and Bjarni Margeirsson ..s and the rich complex sound of Shadow Parade was completed.
Shadow Parade are masters of the carefully crafted gritty folky-rock with additional darkness and starling intent. The mix of gravity defying guitars and emotive vocals that fly from the speakers and bury themselves in your memory. This is music with passion, soul and depth. Shadow Parade's hard work and talent is about to be unleashed on the world in the form of their debut LP Dubious Intentions.
What is it about Iceland that seems so perfect for atmospheric art-pop? Whatever it is, it's just a short matter of time until you'll hear Shadow Parade's name mentioned with the likes of Bjork and Sigur Ros. The artistry is already there...so your job is to order the record and show it off to all your hipster friends. Albums this great shouldn't be secrets. Play it loud on rainy and snowy days. I love it!
- www.theblackandwhitemag.com
Iceland's Shadow Parade started life as an electronic duo before deciding to expand their sound. It's now the more traditional instruments that dominate and the computer has been turned off. The band produce a warm fragile take on indie that has echo's of Coldplay, Turin Brakes and the more guitar based end of Radiohead's back catalogue.Dead Man's Hands is the perfect showcase for Beggi Dan's emotive vocals. The chorus kicks like a mule on speed, with guitars blasting through the mix. The warped Americana of Gravity showcases the band's range. They could be the biggest thing to come out of Iceland since, as cliches have it, Bjork.
-www.musicomh.com
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