Member Since: 5/23/2007
Band Members:
Robert Clivilles and David Cole together became a dynamic force that deeply affected the sound of the late 80's to the mid 90's Dance, POP and Urban World Music Scene. Robert first met David in the 80's while djing at a Club called Better Days in Manhatten, quickly after meeting each other at the club they had become good friends, Prior to meeting each other Robert Clivilles had co-produced and mixed one of David Coles favorite club songs which also happened to of become Robert Clivilles's first no. 1 Billboard radio/club smash and also a Paradise Garage classic along with producer John Fair titled "Jump Back" by Dhar Braxton released on Sleeping Bag Records. At the time of first meeting each other, David Cole was working as a keyboardist to World reknown Remixer Shep Pettibone who was a good friend of Bruce Forrest (house dj at better days). Bruce was responcible for introducing david cole to shep and was also the person who gave Robert Clivilles the chance to play at Better Days. Robert at the time of meeting David owned an Independant Record Company called New York Groove Records and also Grooveline records along with then company partner Jim Mcdermott in Queens and had released 2 singles titled: "it's too late" by dance diva Tanya Wynne and also the now Latin Hiphop Smash Classic: "Don't take your love away" by Lydia Lee Love. David and Roberts very first collaboration in the studio was on the "remixes" of both: "It's too Late" & "Don't take your love away" where Dave came in as a favor to do keyboard overdubs for Robert, after their 1st studio encounter David continued to work for Shep Pettibone and then also for Arthur Baker and Robert continued to run his Dance Label. As the friendship became a bond, Robert repeatedly tried talking David into forming a partnership, but dave was hesitant at 1st, it took some time. David at the time was concentrating on a singing career which Bruce Forrest and Shep Pettibone had been working on for david and Dave was also hooked at the time on all the Stars shep was working for that david was doing all the keyboard overdubs on. Our friendship continued to grow and become brotherly, we both had our eyes set on Stardom but from seperate paths, Dave from a singers view and Robert from a Record Producers View. Then one day Robert and Dave were hanging in the village, David was excited because he had done all the overdubs on his 1st big project, the Janet Jackson remix of Pleasure Principal, As they entered the record shop and hunted for the 12inch to check the credits, there was no sight of "davids" name on it, this was the first time Robert wittnessed Davids heart break to the point of tears. There and then Robert looked over at David and promised, Dave if you allow us to come together, in a years time we'll become the number 1 Remixers and Producers and dominate the charts, Dave broken up decided there and then, "Let's do it". And the reign as Dj, Musicians, Record Producers, Remixers and Arrangers began and conitnues till this day with 20+ million Singles and 125 million Albums Sold all around the World and still counting. Not only did Clivilles & Cole dominate the mid 80's upto the mid 90's but also took time out to also help jumpstart the careers of other dance heavy weights in the recording studio: David Morales, Little Louie Vega, Hex Hector, Kenny Dope, Harry "Cho Cho" Romero ect... ect.. ect.. The list goes on.C & C Music Factory actually was founded by accident. There is no bio that exists that tells you the whole truth of how C + C Music factory became to be. So we'll tell you how it really went down. It started after David Cole and Robert Clivilles had already dominated the Dance charts with a plethora of dance remix classic after classic from 85 till 90, Clivilles & Cole infact invented the "reproduced" credit to take over on record label credits instead of just the plain old remix title credit remixers were given at the time, because of their total musical re-production on the songs they were working on. Rob and Dave also in 86/87 as a duo had begun their assault on the songwriting, production and arrangement end with their first production of the top 40 pop chart smash hit performed by the Cover Girls titled " Because of you" following up with their own girl group Seduction scoring another 4 penned consecutive top 40 pop hits ( your my one & only, heartbeat, could this be love and it takes two to make it right). Somewhere in late 89 early 90, Kenny Diaz a neighborhood friend of Robert Clivilles's from 28th street had approached Robert about a group he was in called Trilogy, he had asked Clivilles to take on the group to manage and produce them, so after discussing it with david, the deal was done. One night frustrated and tired from a few records Clivilles had been producing on as well as some remixes with David, a small riff went down between the 2, probably due to exhaustion of work, the guys called it a night, Rob took the weekend off and on the following monday night went with trilogy to their favorite monday night spot the China Club, got drunk and just partied the night away, during that night, Robert toasted in the corner felt a change needed to happen with the type of work he was doing and trilogy his boys was the group to do it with, as he was sitting there and listening to the music, he thought about everything he had done to that moment, djing at all the hot clubs, meeting david becoming partners and together making a dream come to life, but still feeling like an employee for labels fixing their broken records into hits and not making the right money for it, then tasting pop success with Seduction but not going multi-platinum, he felt there was something still missing in his career, something to define him personally for what he stood for, one minute he felt he had lost his touch and another minute he felt he had to make statement, it was the liquor working on him, having another shot of teguila, the dj blasted one of his favorite records " Set it off" and Clivilles watched the dance floor go insane then right after that the dj played a few more hiphop club songs (rob loved hiphop growing up), right there and then an idea popped up, rob ran over to trilogy and said I got a hot idea, that week robert went into the studio and created what he would call his DJ Anthem that would define his harlem upbringing in Hiphop and his Dj success in the Dance clubs mashed together - EVERYBODY DANCE NOW!. Robert remembers when he asked David how he liked the record after listening to a rough mix, david said, it sounds like a record created to be a hit, in fact not many that were in the studio felt it except allen, Rob thought everybody was crazy or just buggin, this record is hot! What do you mean it was made to be a hit? of course records are made to be hits, Lol, then Dave cool as always, said okay it's hot and supported Rob. Moving forward, Trilogy rejected the song " they thought it was to POP for them at the time and then Martha Wash decided not to be a part of the group because it was a dance project, So to fix it, Dave and Rob put together what became the members of the final group for the 1st album, "Freedom, Zelma, Debra Cooper, Dave and Rob". At the time of the release because the record had a fresh sound Robert didnot want anyone to know that it was Clivilles and Cole who had produced the record, so he had Larry Yasgar at Columbia put out a white lable with just the title of the song and a question mark on the top where the group name usually goes. The guys tested the song in the clubs and it just took off like a rocket. At that time dave going along with the idea that no one was to know who made the record submitted the name Byron & Manuel as a possible artist name, Clivilles & Coles middle names, Rob thought it could be a little corny, Robert watching the way it was rocking the clubs to def, changed his mind as he always does and said nope, we have to call it C&C Music Factory, dave really wasn't feeling it, so they needed to get someone in the middle to help make the final decision. During a Columbia meeting, Robert mentioned to Donnie Ienner that they needed Larry Yasgar and himself to hear both group names and help make the final decision, Ienner heard both names and immediatly along with Larry Yasgar said of course it has to be C&C Music Factory, so this is how the name & group C + C Music Factory was born.C and C Music Factory, the group, was the product of Robert Clivilles and David Cole, In 1989, Robert Clivilles frustrated and burnt out from doing remix after remix, and after tasting radio pop success with their radio friendly pop girl group sensation Seduction just a few months before, phoned up his then manager Barbara Warren Pace to book him some studio time at Axis recording studio, Rob had a brainstorm for a record after partying and djing all night at the China Club that monday night with resident DJ Hex Hector and hanging with his boys and new group Trilogy. The recording room was booked, Robs work crew: his programmer Allen Friedman and his sound engineer Acar Key all packed in the small control room at Axis ready to work, during the 1st half of the day the beat, bass and precussion was started, the now famous guitar riff came quick right after that. Later that day robert was still not happy with the final music product, something was still missing, after thinking for a while rob turned around and asked his programmer allen friedman if he could take a live drum kit sample and break it down on the keyboard seperately as a drum kit (kick, snare, hihat, toms,crash seperated) to then play it live over the 808 drum pattern that was already playing, when that was tested "Magic Happened", the groove was now smoking, the next day, Martha Wash was called in as a hired session singer ( as many times before by robert and david for their ideas), Martha was given the instructions to repeat a dozen riffs as Robert sang them off to her from the vocal booth, next he gave her the belting Dj riff command of "Everybody dance now! " and then last but not least was the chorus: Come on lets Sweat, Baby, let the music take control, let the rythem move you and then Rob got stuck, he tried a few things to finish the chorus but he just didn't like anything that was coming out, now before that weekend had started, rob and david had, had a little riff so they weren't really talking during that prior weekend of partying, but Rob didn't hesistate and called dave right away and told him that he had started a record and had gotten stuck, so david cool as always requested robert to let him hear it over the phone and to sing what he had, Dave told robert that it was done already not to change anything, just to simply repeat the chorus that was already written, excited because it worked, rob told dave to come over and finish a few more ideas with him, while dave was on his way to the studio, Rob thanked, kissed and sent Martha home and then took the vocal riffs and the Dj commands that martha had laid a few takes of and layed them all out on the keyboard and spent the next few hours arranging the vocals throughout the song as if martha was really singing them where he was placing them, a few hours past and dave arrives, robert quickly sang dave in his ear a sax and hi string idea, david plays it for Robert and not soon thereafter a Classic is born and completed. Fact is that "Gonna make you Sweat" was originally created by robert for his boys and new group Trilogy as their first debut single so he plays it for them over and over, after a few listens, Trilogy member Duran Ramos goes up to Robert and says that the guys as a whole was not feeling the track for the group, that the record was to pop for them, robert trys to convince the guys that it could be a big hit for them, but with no luck the guys pass, at the same time Robert sends a tape to Larry Yasgar who plays it for Donnie Ienner then President of Columbia Records and another tape is sent to Bruce Carbone then working at Polygram ( bruce whom is responcible for introducing Clivilles to Larry Yasgar when both were working at Atlantic Records). Donnie Ienner signs it to an album deal on the spot, after 1 listen, as is, with no rhyme recorded yet because no one was chosen for the track yet due to trilogies rejection, just the music and martha riffs banging the sound system in his office to pieces. Rob not being able to get trilogy excited about the record then approaches Freedom Williams then an intern/assistant engineer at Quad Sound recording studios in new york whom robert had made friends with during session breaks in the hallway and whom Clivilles had just months before helped put on the b-side of C&C's girlgroup Seduction single to rhyme on a song called "Get Dumb". Freedom immediately jumps in and takes the oppratunity. Also dropping out of the chance to be in the C & C Music factory group not so long after trilogy is Martha Wash, she tells Robert and David that she wanted to be taken more seriously as an artist in the music industry and that being a member of yet another dance music group at that moment she felt would stall that chance. So Cole and Clivilles after respecting trilogy and marthas view moved forward, auditioned and hired the remainder of the singers for the recording of the debut album, Zelma Davis (whom sang on 70% of the debut C&C Music Factory album), Debra Cooper (whom sang on "things that make you go hmm" and later on "Pride a Deeper Love") completing the final 1st members of The now classic pop group known as " C+C Music Factory" which churned out the Worldwide smashes: Gonna Make you Sweat, Here we go Lets Rock and Roll, Things that make you go Hmmm, Just a touch of Love, Robi- rob's boriqua anthem, Do you wanna get funky and Take a toke. During the production of the C&C Music factory albums the producers chose a solid line up for each of their album projects: Martha Wash, Freedom Williams, Zelma Davis, Debra Cooper, Trilogy, Q-Unique, girl trio: Ask Me and Victor Latimore. What was really important to the success of all the albums was how Robert Clivilles assembled the tracks, melding his harlem upbringing "Hip hop" and as a dj his club sensibilities to mindlessly catchy pop song hooks which resulted in several Monsterous Worldwide PoP Classic Smashes. What many fans and music industry insiders do not know is that Clivilles wrote and produced the a-side of the C&C Music Factory Album (Gonna make you Sweat, Here we Go, Things that make you go hmm, Just a touch of Love) and David Cole wrote and produced the b-side of the album but shared the producer credit on the whole album together. Unfortunitely not so long after the "things that make you go hmm" music video shoot, Freedom Williams left C and C Music Factory to a very unsuccessful solo career (which is the reason why freedom didnot participate on the "Just a touch of love" video with the rest of the group). Robert and David tried to reason with Freedom not to leave so early, C&C at the time promised williams that if he would stay, they would produce his solo debut album right after the 2nd album and tour, but freedom, well, wanted to be free to make his own style of music, so Clivilles & Cole sold Williams solo rights to Columbia Records and then Cole & Clivilles went on to Produce, Write and sell 125 million albums working with Super Stars such as Mariah Carey, Whitney Houston, Aretha Franklyn, C&C Music Factory albums 2 and 3, Lisa Lisa and the cult jam, Clivilles & Cole's greatest remixes, Michael Jackson, Chaka Khan, Grace Jones, Donna Summers, Taylor Dayne, James Brown, Pet Shop Boys. The List keeps on going all the way till now with C&C's latest group M.V.P. (M.ost V.aluable P.layas) which toped the Uk POP chart at no 3 and sold 200 thousand singles in Europe and opened up Live for the Nelly and Snoop Dog arena concerts.
Record Label: C&C Music Factory Records
Type of Label: Major