The name ‘villain’, full name “villain logistics†originated from our love of superhero stories. The idea behind it was of the irony that super heroes are nothing without villains. A villain in a movie is a complex character, misunderstood and generally more powerful than the hero. They will have endearing traits that sometimes draw the audience to empathise with the character. In some cases villains are misunderstood and they usually draw bad attention through headstrong techniques. They would like to achieve a goal for their better, but will take any route to get there. In depth details of villain characters reflects the detail of the clothing. This is all affiliated with the skateboarding/street wear sub-culture, which is a big part of the brand. We feel that what we can’t express with art on a blank canvas or illustrator, we can do so through the brand. Obviously, art plays a big part in the company and we are really inspired by the UK street art scene, which we believe to be the best in the world.
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