Bavarian creative collective, whose pristine inspiration is rooted 
in skateboarding and from its common denominator is continuously
 exponentiating. The essential and close relation to photography 
and motion picture, as well as music and other creative growth has 
shaped and turned Ruby Soho into a platform for all sorts, which similar 
to "Erdinger Weissbier"-surely at home in Bavaria, but feeling home 
on the globe.........