VicRae Inc. is Renown worldwide for their commitment to changing the stereotypical ideas of the urban, reggae and world music cultures, and to promote change through music. We have worked and produced events such as launch parties, fashion shows and concerts with organizations such as the Commonwealth Youth Exchange in London, World Vision, U.S. Committee for Refugees, Hurricane Hugo Benefit, Montserrat Volcano Relief, The Amadou Diallo Foundation, Upliftment Jamaica, NYPD/NYFD’s 911 Emergency Fund, and a host of others throughout the world. In addition to the being the go to company for reggae and world music events in NY City, we continuously dominate and successful undertake launch/release parties for Putumayo and VP records and there artists.
Known by their clients as the “Architects of Management,†their Artist Management Division list includes writers, actors, designers and musicians and has been credited with jumpstarting the careers of a host of rising artists including Leon & The Peoples, Junior Kelly, Kenya and a host of others through their live Reminiscence Reggae concert series—the longest running live reggae concert series now being held at NY’s Canal Room/ Crash Mansion. With a winning formula for PR, marketing, promotions and utilizing the most up to date technological methods of execution keeps us and our clients in the forefront of the industry.
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