Nina Carmela has always been an ambitious individual. From a young age, she has always had a love for music and started to pursue her interest with piano tuitions which she started when she was 11 years of age. It wasn’t long before she persuaded her tutor to give her vocal training to increase her abilities and from the age of 14, Nina continued this tuition over a 9 year period and worked on genres across pop, soul, classical and jazz standards.
Hailing from Hertfordshire musical opportunities in and around her area was extremely limited, so she made the most of the resources and studied the industry as well as developing her craft. The more Nina studied about the music industry, the more negative opinions she had come across towards the UK market, which concluded Nina into slowing down her musical pace.
Nina became disheartened in her ambition to develop herself as an artist but once she found her passion for Hip Hop grow, her ambitions became more to her than just music. This is where her journey into journalism and artist management began. Creative writing always played a big part in Nina’s life from as young 6 years old, from short stories, poetry and journals. When she was 14 she entered a competition at the International Society Of Poetry with a poem entitled ‘Green Life’, although Nina only reached the semi-finals the poem was published in an anthology and she also received a certificate for ‘editors choice’. It wasn’t until this period that Nina began to take her writing ability’s into professional practise.
Interests in music journalism occurred after seeing an advert in Touch Magazine advertising a vacancy as a trainee music journalist at BBC 1xtra… So in 2004, Nina started to pursue a career in freelance journalism and enrolled on a feature writing course at The London School of Journalism. Nina began to practice her specialist writing by attending concerts and putting together general music articles. Although she had 2 years to complete this course, Nina received an honours diploma in just under a year and was already contributing to various music webzines. The experiences she gained throughout her studies were to help up and coming artists within the UK through her journalism, and with this she had plans to take this interest further.
Promotional tactics started with the intentions of exposing up and coming artists through journalism, Nina started writing for a popular webzine called ‘Every Urban Thing’ and over time, she was appointed chief editor of the ‘unsigned’ section after she increased the number of site visitors. While contributing for ‘Every Urban Thing’, Nina was also contributing to ‘The Situation’ which is also an online publication where she was carrying out music reviews and interviews with established artists.
Nina approached her ideas regarding ‘unsigned’ artists to the music television station ‘Channel U’. With ‘Channel U’ being a music station that was dedicated to up and coming artists it was a positive avenue at the time to take. Nina was writing up artist profiles and music news for the Channel U website, and later began writing music reviews for ‘Undercover Magazine’ just before it closed down, and also contributed abilities to ‘Tha-One.Com’ with artist features.
As the work load became continuous, Nina dropped all publications besides EUT as she wanted to focus on building up her own PR Company, then known as ‘Rhymes N Beatz UK’. She began to build up her contacts through journalism and started off helping artists plug their music to pirate stations and then later built up a contact list of publications to approach. It wasn’t long before Nina’s work efforts became apparent and she soon gave up her writing to continue her PR work. To date, credits include worldwide press and radio distribution, event management, artist recognition and exposure across national TV.
By January 2007, Nina Carmela changed the company’s name to ‘Rhythmic Visions PR’ and held her first event in February that year where more than 12 artists on the RV roster performed. Although advertisement was limited due to lack of funds, promotion was carried out through mailing lists, forums, and social websites and capacity of the venue was filled. Ventures for the company are still consistent as a joint venture with Underground Promotions UK concluding RVUP which offers music services internationally such as PR, radio plugging, artist development, graphic design etc…. www.myspace.com/rhythmicvisionspr
After a venture of exploring all aspects in music business, Nina has got back into her music journalism and is writing for UKHH, UKMUSIC, THE SCENE MAG, YO! RAPS (US), HHNLIVE and DA STREET BUZZ. She’s began to set up her own music webzine, Rapology UK, www.myspace.com/rapologyuk which will be used as online portfolio for music journalists as well featuring exclusive interviews and reviews with an exciting twist!
Nina Carmela’s focus and dedication subsides with her creative writing and is managing UKHH artist Genesis Elijah, Grime artist Jeeday Jawz as well as running Rhythmic Visions PR. Work opportunities outside the company also include working for the UKG Tour plus more brands with Norris ‘Da Boss’ Windross and Rose Windross, and co-running Atlas Entertainment with DJ HLF including artist PR, diary management for the AE set on Phat Beats Radio, organising the Top 20 UK Urban Chart, Big In The City Event PA schedule and promotions.
Rhythmic Visions PR Enquiries
T: +44 (0) 7734 414 280
E:
[email protected]
www.myspace.com/rhythmicvisionspr
Creative Writing Enquires
T: +44 (0) 7734 414 280
E:
[email protected]
(Available for international interviews, event & music reviews, biography & press release write ups)
Nina Carmela is available for work with worldwide publications specialising in Hip Hip, Grime and R&B.
