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..Color Heritage Brand Identity
Concept:
There has never been an apparel company that has cornered the market as the official clothing line of the modern day person who has adopted a cultural lifestyle. Color Heritage was developed to give the Culturally Oriented his own style that he can identify with.
Color Heritage represents creativity, cultural richness and style. We recognize that in every Heritage there is Color and Beauty, and through our creativity, we intend to express this globally.Market:
Color Heritage will for the first time provide this audience with its very own Lifestyle Brand embodying the richness of Colors, and depiction of Icons and Symbols with inspiration from the Caribbean, Reggae and World Music, Heritage Themes and Motifs. Our goal is for Color Heritage to become a Lifestyle Brand, Worldwide.PRODUCT: Contemporary Street Wear with a rich cultural edge.
TARGET CUSTOMER: Age 18-45, Consumer with an appreciation for Street Culture.
DESIGN PHILOSOHTY: To create designs that reflects a cultural awareness which is associated with the targeted consumers lifestyle.Collection: Our collection includes Tees, Wovens, Knits, Denim, Non-Denim, Outerwear and Accessories. All of our products are of extreme quality but bears an affordable price tag. As reggae music is labeled World Music by the official institutions that report on music, likewise Color Heritage will come to be known as World Apparel. Color Heritage for people of all Nations.Look out for Color Heritage Empress Tees for Women, coming soon!
“There’s many ways to rep your Heritage, so REP ITâ€Southside Crew-Warrior
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