Da News DVD Magazine

It all started Caribana 2003; the very first issue of Da News DVD Magazine was in the making. Toronto's Hip-Hop scene was still inexperienced but hungry rappers could be found everywhere. Aside from all the bootleggers, drug dealers, and Mix Tape DJs, doing their thing Caribana nights, Toronto hadn't perfected its hustle. Not that rappers didn't exist before in the Dot... but let's be real, dudes weren't making money. It was in the new millennium that the streets started taking this music ish serious. Those who saw the potential and had the entrepreneurial sense got the ball rolling. However, labels still weren't paying any attention to Toronto. Besides Kardi and Choclair no other artist had a household name. Even worse no rappers that the streets were feeling were blowing up. Why? Cuz dudes were too bizi repping their hoods. Scartown cats stayed in Scartown, Downtown was Downtown and the West End did their thing. Even worse all these areas broke down into even smaller blocks. Nobody was repping TORONTO! By the end of 2001, dudes were slowly starting to see the big picture. If anybody was gonna make any loot legitimately (or not), their operation needed to expand beyond their block. Then entered the digital revolution and cds were standard and cheap. Artists started investing in themselves getting that good look, cuz labels were sleeping. Nuff new artists were starting to get recognized. Even mainstream radio (very rarely) played a track or two. The ball was now rolling but there was one thing missing. Something raw and uncensored. One medium to bring it all together. DA NEWS DVD MAGAZINE was the answer. Since it started Caribana 2003, Da News has been a source of exclusives from the streets, straight to Canada's hungry public. They were at the events you couldn't get into and playing videos TV didn't want to play. Da News had given artists the opportunity to cross all borders. But it wasn't only for rappers. Hustlas of all types (legit), and young entrepreneurs, were now given the opportunity to advertise their biznis. Da News DVD Magazine was now the voice of the streets of Toronto. If it was hot, Da News knew about it. After the first issue the demand was evident and the production was stepped up. Da News even got distribution in NY, ATL and LA. With the fifth issue in the oven... DA NEWS DVD MAGAZINE has established a firm audience across the entire city, country and even further. Despite many imitators, DA NEWS always strives to set the standards.....
DA NEWS... IN THA STREETS, HEAVY