Sheldon Senior

View Sheldon Senior's EPK“Whilst there is life there is music”--Sheldon Senior __________________________________________________ Sheldon Senior is a fresh dynamic artist who is certainly making his presence felt on the Reggae Music scene with an assured future in the global music industry. This extraordinary singer/songwriter is responsible for creating a number of deeply meaningful and thought-provoking songs that have truly captured the essence of a thriving artist capable of achieving world-wide acclaim.
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Born Sheldon Anthony Senior, from the parish of St Catherine in Jamaica, he started singing at a very young age making his debut as the lead singer for his Primary School Choir. In this prolific and melodious environment of Roots Rock Reggae and Gospel, his musical roots were given the necessary sustenance to blossom. Listening and attentively studying an array of musical forms, from Ska to Reggae, R&B, Jazz, Old Negro Spiritual and of course Gospel Music, Sheldon focused his energy on taking inspiration from a rich mixture of artists that set the benchmark for others in the industry. Amongst those who influenced Sheldon’s passion and unyielding commitment to create positive and uplifting music, were Beres Hammond, Marcia Griffiths and Bob Marley who revolutionised reggae on an international scale.
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Attending the Christiana Secondary High School in Christiana, Manchester, provided a further platform for Sheldon to demonstrate his determination to get noticed for his natural ability to perform and compete against strong talented individuals. He followed through with a great level of distinction in 1994 winning the regional JCDC gold medal for ‘Best Male Singer’ in Middlesex, Jamaica.
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This multi-talented being went on to win athletic competitions in his home region and had been encouraged to pursue a career in sports at intense competition level. Despite many enticements, Sheldon did not permit anything to derail his deep-seated devotion to music. It was with this highly driven mentality that he could smoothly evolve from sound system to singing in live bands, such as the Step by Step Band from Mandeville and the popular Fab 5 Band. In 1996, the successful streak continued when he entered the Tasty Talent Contest and won ‘Best Original Song’ and ‘Best Dressed Artist’.
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In addition to spending every given moment to perfecting his musical craft, Sheldon has found the time to accomplish a BA Degree in Teaching Mathematics (Middlesex University, London) and a Teaching Diploma in Fashion Designing (VTD I, Jamaica). He is now residing in England where he is preparing to make an impressive entry into the Reggae Music scene that will surely set new standards. His mission is to become a world-renowned singer/songwriter and producer, touring the world spreading his unique and magnetic brand of Reggae, Soul and Roots Music.
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Sheldon has worked with some of the must talented producers and musicians in reggae music such as Danny Ray (Jet Star), Mafia and Fluxy, Tony Tuff (Jet Star). Sheldon also extensively tours the Open Mic scene, delivering powerful, energetic and refreshingly ‘rootsy’ performances capable of generating large audiences from diverse backgrounds reflecting the transcendent effect Sheldon’s authentic quality of lyrics and musical style has. He has performed live at the Stratford Rex in London and different Reggae Festivals held in parks also situated in multi-cultural London. His soulful Irie Roots Rock Reggae vibe has been likened to that of Garnett Silk, Beres Hammond and Maxi Priest. Sheldon is now actively promoting his musical talents and is planning to release his debut album.
Ajeet Minhas & Jerome Dixon (Music Business Executives)
www.madc.uk.com
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