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Sidney Frank Importing Co., Inc. was founded in 1972 with the ambition to turn import specialty liquor items into national brands. This ambition has become a reality for the company and its founder, Sidney Frank, whose reputation as a brand builder within the industry dates back to the 1950's when Frank was with Schenley Distillers. In 1974, Mast-Jägermeister of Germany appointed Sidney Frank Importing as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote Jägermeister, a little-known herbal liqueur at the time. Sidney Frank's determination and innovation fueled sales of Jägermeister from a few hundred cases a year to over a million cases per year in 2003. Sidney Frank Importing and its legions of Jägerettes, countless Jägermeister parties, Jägermeister Tap Machines, Jägermeister-sponsored bands, and fleet of Jägermeister Buses turned Jägermeister into the best-selling imported liqueurs in the United States and the favorite drink of millions. In 1997, Sidney Frank introduced Grey Goose Ultra-Premium Vodka. The elegant vodka in the beautiful bottle won a "superlative" rating and the Platinum Medal in the 1998 World Spirits Championships. With a ground-breaking advertising campaign, Grey Goose's sales soared. In 2003, Grey Goose was the top gainer in the spirits category selling nearly 2 million cases (source: Impact Data Bank). In 2004, Sidney Frank sold Grey Goose for an industry-record of over $2 billion. Today, Sidney Frank Importing Co., Inc. employs more than 150 full-time employees across the country and has a network of brokers throughout the United States. In addition, All State Promotions is the exclusive promotion company for Sidney Frank Importing. With nearly 1000 part-time models throughout the country, All State conducts promotions specially designed for Sidney Frank products. Sidney Frank Importing also represents Gekkeikan Saké, the largest selling saké in the world; Tequila Corazón de Agave, the world's best tasting tequila; Bärenjäger Honey Liqueur; JC Cognac; and Michael Collins Irish Whiskey.
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