First of all...what's with that label? Way back in the seventh century, a young lad named Hubertus was envied for his purity (remember, this is only a legend). Theoderich of Burgundy was one of these jealous sorts, and so waged war against Hubertus and his uncle, Pipin (when was the last time you spoke to your Uncle Pipin?). By defeating Theoderich, Hubertus proved himself valiant in battle and dashing in a codpiece, and so won the hand of the beautiful princess, Floribana (he was the shiiiznit). Together they lived happily with the benefits of wealth, good fortune, and clear skin.Alas, alas, the good Princess soon fell ill and died. Sigh.In his grief, Hubertus turned away from the sumptuous life of royalty and became a solitary figure, often going to the woods to hunt alone. During one of these hunting trips, Hubertus encountered a splendid stag with a cross that appeared to float between its antlers (and no, Hubertus had not been drinking at the time). The vision moved Hubertus to change his life. He gave all his material possessions to the poor, gave up his title, and founded several monasteries. After his death, Hubertus was made a saint and became the Patron Saint of Hunters.At bars and restaurants, look for Jager-On-Tap. This machine chills Jager to colder-than-ice... burrrr. Jager parties featuring great give-away items and hosted by the FAMOUS Jagerettes and JagerDudes are constantly going on. Check out your local watering hole for information. And keep an eye out for those Jager Bands!Jagermeister Herbal Liqueur is a 70 proof spirit impored from Wolfenbuttel, Germany. Made from a secret recipe of various herbs and spices, Jagermeister's unique taste sets it apart from all other spirits. Jagermeister is the best-selling imported liqueur in the United States and the favorite shot of millions. In the United States, sales have outdone sales in Germany!In 1974, Mast-Jagermeister of Germany appointed Sidney Frank Importing as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote Jagermeister, a little-known herbal liqueur at the time. Sidney Frank's determination and innovation fueled sales of Jagermeister from a few hundred cases a year to over a million cases per year in 2003. Sidney Frank Importing and its legions of Jagerettes, countless Jagermeister parties, Jagermeister Tap Machines, Jagermeister-sponsored bands, and fleet of Jagermeister Buses turned Jagermeister into the best-selling imported liqueurs in the United States and the favorite drink of millions.In 1997, Sidney Frank introduced Grey Goose Ultra-Premium Vodka. With a ground-breaking advertising campaign, Grey Goose's sales soared. In 2004, Sidney Frank sold Grey Goose for an industry-record of over $2 billion.Today, Sidney Frank Importing Co., Inc. employs more than 150 full-time employees across the country and has a network of brokers throughout the United States. In addition, All State Promotions is the exclusive promotion company for Sidney Frank Importing. With over 1000 part-time models throughout the country, All State conducts promotions specially designed for Sidney Frank products.Sidney Frank Importing also represents Gekkeikan, the largest selling sake in the world; Gekkeikan Plum Wine; Tequila Corazon de Agave Tequila; Barenjager Honey Liqueur; and Jacques Cardin Congnac. Keep an eye out for Tommy Bahama Rum Spring 2007.