Tricycle

ABOUT TRICYCLE: THE BUDDHIST REVIEW
Tricycle: The Buddhist Review is an internationally distributed, mainstream quarterly dedicated to exploring the full range of Buddhist activity and its impact on Western Life. The Tricycle Foundation, formerly The Buddhist Ray, Inc., was established in 1990 as a not-for-profit educational organization dedicated to the introduction and dissemination of Buddhist views and values. In 1991 it boldly launched Tricycle: The Buddhist Review, the first magazine intended to present Buddhist perspectives to a Western readership. Until then, there was no public forum for exploring contemporary and traditional Buddhist ideas, or their integration with Western disciplines; no forum for Buddhists of different traditions to come together, and no accessible, independent voice to initiate dialogue between Buddhism and the society at large.
From the beginning, Tricycle has accommodated the enormous range of Buddhist activity in the West as well as the diverse range of interest in Buddhism. In both design and content the magazine presents a fresh, lively, and non-dogmatic approach to daily-life issues and attracts readers from every walk of life. It continues to be the most inclusive vehicle for the dissemination of Buddhist views in the West and remains central to the activities of the Tricycle Foundation. Tricycle has an upscale audience of approximately 200,000 readers.
Why "Tricycle"?

A three-wheeled vehicle aptly evokes the fundamental components of Buddhist philosophy. The number three speaks to the three treasures: The Buddha, dharma, and sangha. The wheel relates to the turning the wheel of dharma. And the vehicle itself alludes to the three great vehicles of Buddhism: Theravada, Mahayana, and Vajrayana. While the handlebars present no traditional metaphor for Buddhism, the Dalai Lama, when presented with a small golden tricycle by the magazine's founding editor, took hold of each one and said, “the absolute and the relative.”

LEARN MORE AT www.tricycle.com