What is ROOTSBANA?ROOTSBANA is an annual festival geared towards the ingenious and innovative showcase of African-Canadian Roots and Culture through music, natural holistic medicine and environmentally friendly products such as clothing and handmade crafts.ROOTSBANA has tapped into the music genres of Reggae Roots & Culture, Rhythm & Blues, Jazz and Hip Hop to capture a national audience and introduce and expand aspiring Canadian talents worldwide.ROOTSBANA also uses a mixture of live concerts, fashion, health food, handmade arts and crafts and family-friendly workshops to emphasize the underground creative talent of African-Canadians in the community.Who are the creators?Michelle Ottley is the creator of the original ROOTSBANA Festival. In 2005, Michelle Ottley set out to develop a unique way to showcase the rising African-Canadian talent that was making headlines nationally and internationally. Michelle Ottley is also the Vice President of Inspired Productions and founder of Bless The Youths Non Profit Foundation which encourages youths to strive for success throughout all life circumstances. She has now joined the combined forces of her organizations to produce ROOTSBANA by using non-traditional methods of positioning local artists, bands, entrepreneurs and businesses to unite in a festive atmosphereWhy ROOTSBANA in Toronto?
Toronto, Canada has long ago given birth to a new generation and a new genre of talented individuals. Through reggae music alone, Toronto has witnessed a huge expansion of creativity and style. This creativity has found significant trendsetting niches in the clothing, food and health industries.ROOTSBANA aims to launch a new prospective in the Greater Toronto Area. By emphasizing local Canadian music artists, entrepreneurs and other professionals, ROOTSBANA can provide substantial leverage to an already booming social and economic industry.
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