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FLOW is a coalition of artists, producers, industry insiders, and fans. Its focus is to bring substance and creativity to the eyes and ears of the hip hop masses.
Hip Hop is many things to many people. To some its a fad to take advantage, of until the money has dried up. For others it is the in thing to emulate and be apart of, if for no other reason, just to fit in. However, for us, and many others, hip hop is food for our souls and an essence of our being. Hip Hop is raw emotion, and an education on the truth. However, hip hop has lost its edge and become a dull knife that can be played with, and used by just about anyone. It has become sex, the objectification of women, the glorification of ignorance, materialistic, one-dimensional, fraudulent, and unoriginal. Hip hop is now pop music. Its the McDonalds for the music industry; cheap, tasty to the masses, and grossly unhealthy. We are at a point where hip hop is now in the ears of millions upon millions of people all over the world. Now is the time for change. We must bring back the substance and ingredients that made hip hop special in the first place. Music is the most influential voice to the people. Everyone is listening. Lets give them something to listen to. This is. FLOW For the Love Of Words
With the help of an independent film company, our first production is a DVD series showcasing signed and unsigned artists who we feel epitomize this movement. For more information on FLOW goto www.simplyflow.com