DiamondNicque also known as The Boss Chick founded Bossy Inc. 10 years ago in LosAngeles, CA and her company has since publicized major artists, dj's, magazines, thousands of dates for touring bands, hosted hundreds of special events, launched countless record release campaigns and served as the PR director to several live music venues and festivals all across the U.S.
An aggressive cheerleader for independent musicians, Bossy Inc. built its reputation by working primarily with indie artists. Mainly for the late Big H.A.W.K. of The Original Screwed Up Click.( R.I.P. 05-01-06 ) We give back to H.A.W.K. & the Texas independent music community by educating artists through their websites, MySpace pages & performing everyday assistance to the Official Screw Shop (Screwed Up Records and Tapes) and The Original Screwed Up Click.
What is Bossy Inc.?
When you open any newspaper or magazine and read about a new product on the market, some hot new vacation spot or what Puff Daddy is calling himself this week that is a publicist in action. Products, designers, huge corporations, and even countries all have publicists. We are the people hired to influence the writers about practically anything.
When you hire a publicist you are hiring a person who has established relationships with the media and who understands the protocol of how publications work and how writers like to be approached. Publicity unlike advertising is never guaranteed. A publicist will try as hard as they can to get your band written about or your CD reviewed but the only guaranteed method of getting ink in any publication is through paid advertising.
Music publicity has changed drastically in the past few years. Gone are the days when just having a CD was considered a shoe in, and gone to are the days where staying on the road for 6-10 months a year guaranteed a good living.
Here are the days of Pro tools, cheap CD manufacturing (or DIY at home with a color printer) and the Internet…Immediate access free music and total information overload at the tip of your fingers! The Internet is both a blessing (just about everyone with a pulse has access to it) and a curse (just about everyone with a pulse has access to it).
There are more bands on the road than ever before, over 700 brand new releases each and every week and fewer and fewer media outlets writing about new music. This combination from a publicist’s perspective is lethal. However, it is still possible for an indie artist to get attention.
Publicity like building a fan base takes time and dedication and a lot of effort. When you are doing a PR campaign the effort is sometimes Herculean compared to the result (if you gage the result solely on how many articles get written).
Although publicity is time consuming and detail oriented. With a bit of planning and focus, you can spin your own publicity wheel -- all it takes is foresight, organization and patience.
An artist that plans well and understands publicity is an artist that receives the most PR. The good news is the publicity process for any band, no matter how big or small, is very much the same. Of course the size of publications in which you place articles can vary dramatically (this is based on what style of music is hot at the moment combined with record sales and label status).
A few Bossy Inc. Services include:
Media & Analyst Relations
Achieving exceptional media relations results requires an Agency that knows how to get the attention of the press and exactly what to say in order to generate meaningful coverage. Bossy Inc.'s strategic counsel helps you crystallize your key messages to penetrate your target publications most effectively. By nurturing your media relationships, Bossy Inc. will continually position your company for inclusion in feature articles, trend stories, company profiles and roundups, viewpoint columns, MySpace pages, text & e-blasts.
Trade Show and Event Support
Event-driven marketing, such as trade shows, webinars and seminars, represent significant investments for most companies. Bossy Inc. works closely with clients to ensure that they maximize their participation and generate substantial lead flow. Our proven methodologies – which include MySpace top friends list placement on several pages, pre-show direct mail, HTML mailers, presentation theatre, traffic-generating promotions, press conferences, press dinners and cocktail parties, as well as onsite media and analyst interviews – help our clients forge a powerful presence while standing “head and shoulders†above the other exhibitors.
Bossy Inc. is also a resource for conference management organizations that are seeking to increase registrations, support exhibitors’ press requirements, and encourage press attendance.
Presentation Coaching and Media Training
We help our clients hone their presentations and speaking styles through media training, speaker preparation and practice sessions.
Writing Services
* Press releases
* Press kits
* Customer case studies
* Trade show signage
* White papers
* Bylined articles
* Web site copy
* Newsletters
* Speeches
You name it, we've written it. Our award-winning team of staff writers works closely with clients to fully understand their business objectives and translates them into the content that creates demand for products and services.
Whatever your content needs are, you can confidently outsource them to Bossy Inc - whether it's a biography, a bylined article to showcase your intellectual capital or your quarterly newsletter. We'll make sure it's well researched, well written and well received by your target audiences!
Don’t leave your next project or event to chance. For more information on how Bossy Inc. can turn your next entertainment business venture into a resounding success, contact us.
Office: 713.256.8461
e-mail:
[email protected]
web: www.bossyinc.com
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