URBANMENTOR

URBAN MENTOR MANIFESTOA culture is made by its articulate voices. The voices of Hip-Hop have changed the way people dress, walk, entertain and think. Now it is time for the unified voice of this powerful culture to speak for the needs of the next generation. To use its influence and swagger to promote a sustainable urban culture built on the principles of personal leadership, social responsibility and collective prosperity. UrbanMentor is an urban culture brand, a heroic voice of the Hip-hop generation that uses every product and service in its growing arsenal to do just that.
We believe that we can change the future of our community and our youth based on what we collectively choose to buy and the messages that we support in media, fashion and entertainment.
We believe that when offered the choice between supporting a daring brand that promotes values vs. a brand that offers nothing but glitzy commerciality to our communities, you will choose UM.
When you buy an UM product or use a UrbanMentor service, a percentage of the profits goes toward producing enriching events in urban communities and recruiting mentors for the 17.6 million urban youth who have expressed a desire for mentoring and for the millions more need it.When you bring your purchase to the power of UM, You contribute your articulate voice to the growing critical mass of professionals, artists, entrepreneurs, parents, youth and students who are committed to directing the culture toward principles that will empower our communities.UrbanMentor, Direct the media. Direct the images, Direct the culture.
Mission: Use contemporary popular culture to create a new culture of service through mentoring.

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