In the episode "The Itchy & Scratchy & Poochie Show", Poochie was a dog character added to the Itchy & Scratchy lineup. According to the show's plot, the producers believed the cartoons were getting stale, and needed a new character to reinvigorate the show, despite the objections of one of the show's writers, who "at the risk of sounding pretentious", felt that Itchy and Scratchy comprised "a dramaturgical dyad". Homer Simpson gets the job of voicing Poochie, who is introduced in the Itchy & Scratchy cartoon, The Beagle Has Landed. A product of marketing department thinking, Poochie was near-universally despised, and was killed off in his second appearance, despite Homer's objections. Both plots were a reference to TV shows which added new characters purportedly to reinvigorate the show (often in the show's waning years and/or to replace stars who had either departed or, if they were child actors, grown up). However, Poochie was seen and spoke in the second segment of "Treehouse of Horror IX", where he was seen riding on a skateboard down the road and suddenly get hit by Itchy & Scratchy chasing Bart and Lisa Simpson. Dan Castellaneta again voiced Poochie for this appearance. Another Poochie appearance was made as one of Scratchy's mourners in the installment Tears Of A Clone.
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