ABOUT THE PIRATE'S DILEMMA
How do you start a movement with a marker pen? What’s the connection between the nun who invented disco, and file sharing? How did a male model messing with disco records in New York in the 1970s influence the way Boeing design airplanes? Does hip-hop really hold the secret to world peace? How did three eleven-year-olds revolutionize the video game industry by turning Nazis into Smurfs? And what’s going to happen to Nike when it’s possible for kids to download sneakers?
THE PIRATE'S DILEMMA: How Youth Culture is Reinventing Capitalism tells the story of how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation.
Ideas that started within punk, disco, hip-hop, rave, graffiti and gaming have been combined with new technologies and taken to new heights by the generations that grew up under their influence. With a cast of characters that includes such icons as The Ramones, Andy Warhol, Madonna, Russell Simmons, Pharrell and 50 Cent, The Pirate's Dilemma uncovers, for the first time, the trends that transformed underground scenes into burgeoning global industries and movements, ultimately changing life as we know it, unraveling some of our most basic assumptions about business, society and our collective future.
As a result people, companies and organizations are now struggling with a new dilemma in increasing numbers. As piracy continues to change the way we all use information, how should we respond? Do we fight pirates, or do we learn from them? Should piracy be treated as a problem, or a solution? To compete or not to compete - that is the question – that is the Pirate's Dilemma, perhaps one of the most important economic and cultural conundrums of the 21st Century.
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About the Author
Matt Mason began his career as a pirate radio and club DJ in London,going on to become founding Editor-in-Chief of the seminal magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown's Start Talking Ideas campaign, and was presented the Prince's Trust London Business of the Year Award by HRH Prince Charles. He has written and produced TV series, comic strips, and records, and his journalism has appeared in VICE, Complex and other publications in more than 12 countries around the world. He recently founded the non-profit media company WEdia with his wife Emily. He lives in New York City.
ABOUT WEDIA
WEdia is a non-profit media organization focused on connecting media professionals with aid organizations. WEdia has already helped focus media attention on a variety of humanitarian crises, including the Niger/Mali famine, the Pakistan Earthquake, and the continuing volatile situation in Congo. The increased mainstream media coverage WEdia generates consistently produces more contributions to the relief effort for the non-profits we partner with. We are always looking for media volunteers and supporters, please visit the wedia website for more.The Pirates Dilemma
From: mattjamesmason , 1 day ago| View | Upload your own
A short talk on my book The Pirate's Dilemma, which looks at how youth culture can gives clues about new ways to share information, and why competing with pirates is often better than fighting them.
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