Hot licks, great riffs, and the blues
Musicians (talent preferred), wealthy advertisers, and our readers
Jimi Hendrix, Duane Allman, BB King, Eric Clapton, Robert Johnson, Chuck Berry, Stevie Ray Vaughan, Ry Cooder, Jimmy Page, Keith Richards, Kirk Hammett, Kurt Cobain, Jerry Garcia, Jeff Beck, Carlos Santana, Johnny Ramone, Jack White, John Frusciante, Richard Thompson, James Burton, George Harrison, Mike Bloomfield, Warren Haynes, The Edge, Freddy, Tom Morello, Mark Knopfler, Stephen Stills, Ron Asheton, Buddy Guy, Frank Zappa, Les Paul, T-Bone Walker, Bo Diddley, John McLaughlin, Lou Reed, Dickey Betts, Lightnin' Hopkins, Elmore James, Kevin Shields, Isaac Brock, Ali Farka Toure, Neil Young, Joey Santiago, John Mayall, John Mayer, Link Wray, David Gilmour, Angus Young, Fred "Sonic" Smith, Wayne Kramer, Dave Davies, and Tom Verlaine, among many.