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Mary Datcher

On the Street Promotions & Marketing/GMIXX '08 MUSIC RETREAT

My Interests

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CONTACTING On the Street Promotions & Marketing
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Who is On the Street Promotions & Marketing?

* Small boutique marketing agency specializing in Urban culture and lifestyle marketing programs
* Established in 1992
* Headquartered in Chicago, Illinois
* Subcontract field marketing leaders in over 20 markets
* Produce entertainment-driven events
* Develop and execute music marketing projects for leading record and artist management companies
* Consulted on field marketing programs for corporate brands i.e.. Seagram Americas, K Cider, RJ Reynolds, Coca Cola, Nike, Truth.com, Cingular Wireless and Oldsmobile.
* Mentor and nurture young marketers through our working technique and style.
* On the Street Promotions manages Chicago top veteran radio mixshow DJs,
* Producer of the Global Mixx DJ Retreat and GMixx Publication.

Marketing Mission

* Research & study brand/product
* Understand company strategy & positioning
* Consult with client or marketing team on creative approach
* Identify strong & weak points of project
* Work closely with the client in designing a unique field marketing campaign that would engage “Strategic Execution”

National Street Marketing Menu

* Music Marketing: Special Events
* Record Pool & Mobile Jocks
* College & Mixshow Radio
* Urban Independent Retail Accounts
* Special Lifestyle Marketing: Alternate Product Dist.
* Event Production Capabilities
* Marketing Approach
* Market Coverage
* Project Billing & Duration

Music Marketing

* Service club jocks with promo product
* Coordinate special promotional label nights with local clubs
* Merchandise & expand presence of project on special nights
* Organize promotional support of special events & parties: Release parties have included artists such as Luther Vandross, Faith Evans, Raphael Sadiq, Bilal, 112, Do or Die, Terisa Griffin, Twista, Kanye West and DJ Pharris.
* Coordinate special club appearances & walk-thrus for artist/group(s)
Contact Information

Main# 773.891.4579

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