SECONDNATURE Clothing profile picture

SECONDNATURE Clothing

About Me

secondnature- "One of two equal parts in the order, disposition, and essence of all entities composing the physical universe."In today's sporting, a new breed of athlete has been created, primarily in the sports that have been labeled as "extreme". The paradox there is to those athletes who perform in these new arenas don't necessarily feel like they are doing something out of the ordinary. They have been performing in these sports, acting on an experience that has enabled them to respond with an internal instinct. Launching a 60 foot gap, dropping a 40 foot cornice, picking a line down steep terrain, boosting across the wake, pulling into a barreling wave, rail sliding the meanest of rails, has become second nature to all of us.The spirit in which our company was created is in the understanding that there are so many people out there, that can relate to having their own second nature. We wanted to harness the idea and give these athletes a respect and recognition for the feats and accomplishments of their diverse sports. Creating a label that can be embraced by the subculture of today's athletes.Due to the fact that we are a company represented in both Central and Northern California, we look to support our local athletes and work with local shops involved in board sports, motocross, mountain biking, water skiing, and all other sports or activities that can relate to our ideas. We look to especially support and influence the youth involved in all types of athletics that are the future of our industry and way of life.With a great desire to succeed, we will look to support all of those around us. In doing so, we hope to receive mutual support in return from our family, friends, company athletes, community, and build a brotherhood with other companies in our culture. We have chosen a path to follow, and it is one we hope to see end with a successful company, quality products, and a strong following from all of those who believe there is a "secondnature" in all of us.Secondnature Clothing Co.
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