VIEW VIDEO HERE PRE-ORDER ALBUM HERE Alexis Strum is a singer- songwriter with a personality. Described in the press as "The Scissor Sisters' UK cousin", she is neither whimsical, nor introverted. Alexis writes songs which document love as if she were your best (single) mate. Put it this way, only androids would fail to be touched by her experience.
Taking her inspiration from the recently-resurfaced songstress, Kate Bush, Alexis is more than just your average voice on legs, having produced the majority of her debut album, 'Cocoon', in her bedroom studio. In fact, due to a severely 'bad haircut' (as referenced in her first single) she hid herself away for three months listening to Kate, Damien Rice and the Scissor Sisters and studiously (and perhaps vainly) didn't leave the house until she was done. No drum left unquantized, she emerged with twelve perfect songs. Cue massive bidding war followed by a deal with Mercury Records...
Fresh from performances at this year's V and Wireless festivals, and having supported artists from right across the musical spectrum - from Brendon Benson to Charlotte Church - Alexis has spent much of 2005 building up to the release of 'Cocoon', due early in the new year.
And some album it promises to be too. Described by the Daily Star as containing 'hits a-plenty,' Music Week confidently concluded; 'don't be surprised to find this among the Mercury nominations for 2006.'
Sonically speaking, an Alexis Strum song is a semi-acoustic affair with leftfield beats and sparkly synths. She has been described as falling somewhere between the aforementioned Kate Bush, the Scissor Sisters and the best moments of Phil Spector's songbook - clearly not a bad place to be, and we're obviously not the only ones to think this way; Witness both Kylie and Rachel Stevens rushing to cut Alexis' songs for their most recent albums (check out 'Still Standing' and 'Nothing Good About This Goodbye', respectively).
As for her own songs, introductory single 'Bad Haircut' playfully likens the finale of a doomed relationship to a disastrous barnet, all tied-up in Alexis' own distinct brand of quirky, left-field pop.
Forthcoming single 'It Could Be You' is produced by the force behind Will Young's "Leave Right Now", Steve Lipson, and reveals a vulnerable Alexis wondering if she has found 'The One.' Comfortably enwrapped in lush orchestration, and co-written with legendary lyricist Billy Steinberg, (writer of "Eternal Flame' and 'I Drove All Night'), the song looks set to propel Alexis into the pop stratosphere.
For the official line on Alexis, check out her website at alexisstrum.com , or dip into her never-a-dull-minute world by reading her hilarious exclusive blog for Popjustice, (Goldfrapp and The Scissor Sisters' website of choice), at popjustice.co.uk/alexis . Meanwhile, look out for Alexis Strum at venues in and around the London area over the remainder of the year.
Press quotes:
Her approach has a lightness of touch which is graceful and uplifting. Dont be surprised to find this among the Mercury nominations for 2006. Music Week album review
This girl will be a big star. News Of The World
Armed with a fresh, pure voice and lush pop arrangements, she should soon be chart bound. Daily Mail
Not only is the song a corker, but Alexis is one of those personalities who might just drive herself to huge success sooner or later. Record Of The Day
All round the song-writing and vocals are strong and the material has depth. Langourous, mood enhancing, mature pop. QX album of the week
'Hotly anticipated as one of the pop projects of the year. Music Week
Debut album Cocoon has hits a-plenty to offer. Shes good. Trust me. Daily Star
The debut album from accomplished songwriter Alexis Strum, Cocoon incorporates a variety of contemporary, semi-acoustic pop songs, all showcasing her incredible range and vocal flair. ReFresh
Bad Haircut is simple, memorable and incredibly catchy. Music Week playlist
an album of catchy melodic lolli-pop. Observer Magazine
In the up-and-coming stakes, Alexis Strum proves to be a charming singer songwriter. The Guardian (review of V2005)
The UK has an embarrassment of pop riches. This fall's release by Alexis Strum is a prime example. Time Out New York
"Alexis is everything we could want, and more from our pop stars. She is an honourable gayer of mammoth proportions!" Boyz
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