Film expression has become as important to societal structure as breath to life. Its unique ability of bridging gaps and shades of race, culture, faith, thought, fear and prejudice should be given every opportunity to reach its full potential. It is with this belief that Cool Room Entertainment was launched in 2003.
As the recent box office successes of such films as 'Ray', 'Are We There Yet?', 'Crash' and 'Dreamgirls' have proven, there is a desire and need for the untapped niche market of quality urban faire with crossover appeal. Good stories with strong, identifiable characters draw in and hold an audience consistently more often (and effectively) than any of the special-effects laden bonanzas in movie history.
As Black, Latin, Asian and Hip-hop cultural influences become better understood and recognized worldwide, so should then their positive representation in the iconic realm of art and film. Both in front of and behind the camera. The goal of the Cool Room is to further push this ideal toward fruition.
We call it-- DIVERSE CINEMA.
Cool Room Entertainment, a company formed by minorities, seeks not to be exclusive to them but rather to be inclusive of all. The Cool Room moniker, in its application, is so named after the cerebral cortex -- the part of the brain that houses the images and words of expression -- our creative core.
Small-to mid-ranged budget films with theatrical release potential is the primary focus of Cool Room Entertainment. We endeavor to write, produce, develop and direct projects for film and television. As well as provide musical soundtracks.
Inspired by necessity... Created from soul...Cool Room Entertainment is here.
My Beautiful One
Debut single and video of R&B artist, Damon Dae. The video director/producer is Teo from CRE.