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Seven Eleven

Don't add me if you are a jerk. If you don't like bulletins please don't add me then send hate mail

About Me


The company was founded in 1927 in Oak Cliff, Texas, USA, which is now part of Dallas, Texas, when an employee of Southland Ice Company started selling milk, eggs and bread from an ice dock.[1]It began to use the 7-Eleven name in 1946. In 1952 7-Eleven opened its 100th store. 7-Eleven purchased a chain of stores in 1964 called "Speedee-Mart", which initiated the company's entry into franchising. 7-Eleven first experimented with a 24-hour schedule in Austin, Texas in 1962.[2] In 1963, 24-hour stores were established in Las Vegas, Fort Worth, and Dallas.[3] Supermarket chain Ito-Yokado, which operates 7-Eleven stores in Japan, purchased the majority interest of The Southland Corporation in 1991. In 1999, The Southland Corporation changed its name to 7-Eleven, Inc.
The original Oak Cliff location was an improvised storefront at an ice manufacturing plant called Southland Ice Co. Despite the presence of small grocery stores and general merchandisers by 1927 in the immediate Dallas area, management at the ice plant found that selling convenience items such as bread and milk proved popular with their growing customer base. Eventually, several locations would open up in the Dallas area. Initially, these stores were open from 7 am to 11 pm, which was unprecedented at the time, hence the name; however, most 7-Eleven stores are now open twenty-four hours per day, seven days per week.
7-Eleven's most popular private label products include: Slurpee, a partially frozen carbonated and non-carbonated beverage begun in the mid-1960s, available in a number of flavors, and the Big Gulp super size soft drink in 32, 44, 52 (Xtreme Gulp), and 64 (American) fluid ounce sizes. In 2005, 7-Eleven introduced their largest soft drink product, the 128 fluid ounce (1 gallon) Team Gulp. Big Gulp drinks first appeared in 1981.
The Southland Corporation would come to own or operate several brands and concepts, including Reddy Ice (the evolution of the original company ice operation); Movie Quik, an in-store video-rental service; Citgo, the gas brand sold at many locations up until 2006; as well as Chief Auto Parts, which had locations adjacent to or near several 7-Eleven locations.
In the wake of 7-Eleven's bankruptcy in the late 1980s, many stores were sold off, as well as many of the assets previously mentioned; Reddy Ice was reluctantly spun off (and now operates as an independent company) despite ice manufacture being Southland's original business; Citgo was sold in 2 phases; the Movie Quik service disappeared from stores. Chief Auto Parts stores were eventually sold to Auto Zone. Even Southland's headquarters complex, CityPlace, would not be fully developed as originally planned due to the company's financial condition. A twin second tower would have stood directly across U.S. Highway 75 from the original (and surviving) office tower, connected far above ground (and the freeway) with an enclosed pedestrian walkway. The land for the failed second tower (which would have been dubbed 'CityPlace West') is now occupied by a golf driving range, which will depart in 2007 for a mixed-use project for the growing Uptown area.
Ito-Yokado, 7-Eleven's then-largest franchisee, would be the saving grace of the company; this would prove to aid Southland in its exit from bankruptcy. As a result, Ito-Yokado would own a controlling stake of the firm.
In November of 2005, Seven & I Holdings Co. completed the purchase of 7-Eleven, Inc., turning the American publicly traded conglomerate into a publicly traded Japanese conglomerate. Seven-Eleven Japan is itself a subsidiary of Seven & I Holdings, which also owns the Japanese Denny's chain of restaurants and Ito-Yokado.
In May 2007, the company moved to a new headquarters (dubbed 'One Arts Plaza') in the Arts District of downtown Dallas, Texas. Since 1988, the headquarters had been at Cityplace Center in the Cityplace area just north of the city core, near Uptown. A new 7-Eleven location opened, also in May 2007, on the first floor of One Arts Plaza; this opening marks the first placement of a 7-Eleven location in downtown Dallas. [4]

My Interests

Click the pic to go to the slurpy homepage ^_^



The story of Slurpee® drinks began in 1959 with a broken soda fountain machine in Kansas. When Omar Knedlik's soda machine broke at his drive-in hamburger restaurant, he began serving icy-cold bottled soft drinks from his freezer. Customers fell in love with the slushy drinks, sparking Knedlik to come up with the idea of creating soft-serve frozen drinks.

After failed attempts to create a machine to make his icy beverages, Knedlik contacted the John E. Mitchell Company, a Dallas machinery manufacturer in 1959. Mitchell was attracted to the idea and began working with an automobile air conditioner to create a machine that would freeze carbonated soft drinks that could be served in a sherbet-like form and would be drunk through a straw. Mitchell's machine used a complex system to freeze the beverages so they could be served at an icy 28 degrees.

Although a revolution in the soft drink field, Mitchell's frozen drinks were not a huge success with retailers. He tried selling his machines to drugstores and restaurants between 1960 and 1965, but the product's novelty and stores' inexperience with refrigeration equipment kept it from making an impact. But a chance encounter with a 7-Eleven manager would forever change the success of the frozen beverage.

While visiting a competitor's store in 1965, a 7-Eleven zone manager came across one of Mitchell's machines and thought that it had a huge potential for success. In the Fall of 1965, 7-Eleven purchased three machines to test the product in their stores. They were an immediate success, and by the Spring of 1967, the machines were in almost every 7-Eleven® store.

The Slurpee mark was created in May 1967 during a brainstorming session at 7-Eleven's in-house ad agency. While drinking the product through a straw, agency director Bob Stanford commented that it made a slurping sound. The Slurpee® drink phenomenon was born. For the past 42 years, Slurpee® drink has evolved from Fulla-Bulla to Fire Water to Shrek-a-licious. But no matter the flavor, it will always be The Coolest Drink on Earth™.

I'd like to meet:



Music:

Don McLean, Pat Boone, Wilson-Phillips and anything else in our $1.99 cassette tape racks.

Movies:

Clerks, Pirates of the Caribbean, Universal Soldier, The Sound of Music

Books:


My Blog

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FriendStorm is a great way to make thousands of new friends on MySpace fast!Whether you just want to make new friends or are trying to promote your band, website, or business. FriendStorm is FREE so c...
Posted by Seven Eleven on Sat, 14 Jul 2007 10:34:00 PST