1ntensity is the adrenaline rush experienced just before base jumping off a roof 300 metres high.
It's when concentration, determination and exhilaration all peak whilst surfing huge waves.
1ntense people are fully committed to extraordinary activities that can give them that 1ntense experience.
1ntensity penetrates all areas of life, whether it be sport, art or music. All that's required is a fearless and exuberant approach to your desires.
Show the world that you're 1ntense. Visit the YouTube channel on www.YouTube.com/the1ntense , join our group and add videos of your 1ntense activities. The clips that are the most 1ntense will be featured as part of the BMW 1 Series Coupé internet highlight www.1ntensity.com .
Live life to the full! Inspired by the new BMW 1 Series Coupé.