Artwork: What is full colour (or process or CMYK) printing? |
You may be surprised to learn that when the jewellery brochure above was printed, all the colours - from the deep green and burgandy backgrounds to the delicate skin tones of the model - were created ...
Posted by Tom on Wed, 09 May 2007 02:23:00 PST |
Printing: What is encapsulation? |
An encapsulate is a sheet of clear plastic - you can choose from a range of thicknesses or 'grades' - which is applied to both sides of a piece of paper. It extends beyond the edges of the paper, usua...
Posted by Tom on Sat, 20 Jan 2007 02:37:00 PST |
Printing: UK paper size guide |
Don't know your A5s from your DLs? Here's my essential guide to UK paper sizes...The most common system of paper sizes in Europe is the ISO standard. Most people are familiar with the A series which i...
Posted by Tom on Sat, 20 Jan 2007 03:43:00 PST |
Printing: The hidden cost of printing your own leaflets |
One of my regular customers rang me this morning wanting to cancel their leaflet printing order. They we're working to a tight budget and decided it would be cheaper to print 250 A5 leaflets using a H...
Posted by Tom on Wed, 09 May 2007 02:31:00 PST |
Marketing: How to win customers and influence people |
What do other people think of your organisation?In my experience, if you have a firm idea of how you want to be perceived by your potential customers you will be able to influence their opinions. If t...
Posted by Tom on Wed, 09 May 2007 02:41:00 PST |
Printing: What is bleed? |
'Bleed' is an essential part of creating artwork for print. Professional designers will always extend (or 'bleed') background elements and images beyond the edges of the document by an additional 4mm ...
Posted by Tom on Sat, 20 Jan 2007 03:44:00 PST |
Marketing: Identify your target audience |
A 'target audience' is the main group of people your organisation wants to appeal to and communicate with. Speak to any marketing expert and they'll always stress the importance of identifing your tar...
Posted by Tom on Wed, 09 May 2007 02:34:00 PST |
Marketing: No-one cares about your logo! |
OK, OK. The title of this article may be a bit of an exaggeration but bear with me here...When designing a leaflet or an advert, a lot of people make the mistake of using their logo or company name as...
Posted by Tom on Wed, 09 May 2007 02:35:00 PST |
Marketing: Is it illegal to put leaflets on car windscreens? |
In the UK there is no law against placing leaflets on parked vehicles as long as you don't:
damage the vehicle
cause an obstruction to the highway
trespass on private property
However, I wouldn't r...
Posted by Tom on Wed, 09 May 2007 02:39:00 PST |
Artwork: Image resolution - how to make sure your images print correctly |
If you're creating artwork for print, you'll only get decent results if you've got a basic understanding of image resolution. Don't worry, it's actually quite a simple concept - nowhere near as comple...
Posted by Tom on Sat, 20 Jan 2007 02:44:00 PST |
