Persévérer

The All Scene Eye
Engineer of the Movement
Gwoptologist
High end products for high energy business people..and its all business..
Persévérer™ is a newly formed brand out of Michigan which will be launched April, 2007. The company was formed by three individuals who found an emptiness within shoe culture as far as what individuals should do once they became more mature within life and style. While noticing this lack of concentration in the said market, the three partners (Brandon Williamson, DJ Grant and Jermaine Barnwell) attempted to work as a team for other companies to do free lance work to learn the business but all attempts were failed attempts, and this brought about a different vision and Persévérer™ was born. After the botched attempts, the owners sought out to create a new brand which focused on attention to detail, innovation, and quality. Being motivated by Robb Report luxuries, innovative music and other individuals who aren't afraid to press the envelope, Persévérer™ was born. Along the way, Persévérer™ has taken trips to Milan, Shanghai, Canada, and several parts of the US in search of several components and technologies which make the brands signature products unique and user adequate. In this process, Persévérer™ has crafted an array of products that mesh innovation with comfort and functionability. The products in discussion are footwear, luggage, and other accessories that fit into their target individuals life.The first release for Persévérer™ is The Coalition which is a crossbreed between sport dress and street all in one concoction. In addition to the meshing of the different elements, the shoe focuses also on the necessity of comfort which will allow the client to remain in the same shoe regardless to the occassion. Persévérer™ is french for "finally innovation can be comfortable."
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