soWHAT records profile picture

soWHAT records

UPZ II, the album, out now!

About Me



Out now on Beatport Promo, Ki Sa Ou Di/noiZ - UPZ (Yotam Avni Mixes):

soWHAT records is Israel's pioneering soulful & deep house label. The label is run by Avi Elman, the producer/songwriter/DJ aka UPZ (United People of Zion). UPZ has had releases on Farplane, Objektivity, Look At You, Camio, Soulfunk-Digital, Cr2, Baroque records (as DMD), Bubble Soul & Susu.
Support for soWHAT records has come in from Frank Roger, Brian Tappert, Jerome Sydenham, Andy Ward, MOD, Ian Friday, Jamie Lewis, Keith Thompson, Richard Earnshaw, Master Kev, K-Alexi, DJ Pope, DJ Oji, K-Alexi, Yossi Fine and Rasmus Faber.
soWHAT’s main focus is house – soul, afro, deep and latin house, as well as urban music. Top producers/remixers on board include Fabio Bacchini, Abicah Soul, Alex Senna (Sueno Soul), Ron Gelfer and Yotam Avni with remixes by Rasmus Faber, Yotam Avni and Euan Mitchell forthcoming.
soWHAT Discography:
sw-001 Ki Sa Ou Di, UPZ ft. Patrick G (inc. Fabio Bacchini Mix) 2006
sw-002 Touched By Heaven, UPZ ft. Shafatyah, 2007
sw-003 Fanga, Hillary Sargeant, 2007
sw-003rmx Fanga, Hillary Sargeant (Abicah Soul, UPZ rmx's), 2007
sw-004 Pure Surprise, UPZ ft. DKP (inc. Alex Senna Mixes), 2007
sw-005 Afrika Wo-man, UPZ ft. Theo Lawson (inc. Euan Mitchell Mixes), 2007
sw-006 Danger in The City, UPZ ft. Roy Young, 2007
sw-007 noiZ, UPZ ft. Rasu, 2007
sw-008 Con Funk EP, Avi Elman, 2008
sw-009 Constantinople, Elman & Azizy, 2008
sw-010 U Lift Me, UPZ ft. Ben Khesed, 2008
sw-011 Ki Sa Ou Di/noiZ - Yotam Avni Mixes, 2008
sw-012 Deep Rides EP, Avi Elman & Danny J (forthcoming), 2008
sw-013 Ron Gelfer & Avi Elman ft. Hillary Sargeant (forthcoming), 2008
soWHAT Albums:
sw-A01 United People of Zion Album, UPZ, 2007
sw-A02 United People of Zion Album II, UPZ, 2008
sw-A03 United People of Zion Album - Remixed, UPZ (forthcoming), 2008
sw-A04 Various Artists (forthcoming), 2008
soWHAT Tracks in Compilations:
UPZ, Pure Surprise (Alex Senna Latin Bossa Mix) - Braniff, mixed by Rasmus Faber (Rambling Records, JP)
UPZ, Touched By Heaven (Disco Edit) - Disco A La Mode (Rambling Records, JP)
Hillary Sargeant, Fanga - Quantized 2 by DJ QT (Sheer Records, SA)
UPZ, Danger in the City (Susu Deep & Shrine courtesy of Camio recs, UK)
UPZ, Hangin' on a Dream - The Sound of Reelgroove (Reelgroove records, UK)
UPZ, Touched By Heaven - Cafe Solaire Vol. 13, (Soulstar Records)
Danger In The City (GILT Champagne Lounge Comp, UK)
UPZ, Danger In The City - Top Model (Hi-Note Records, China)
United People of Zion Album (Rambling Records, JP)









My Interests

Music:

Member Since: 9/17/2006
Band Website: sowhat(AT)avielman.com
Band Members: UPZ aka United People of Zion, Avi Elman, Hillary Sargeant, Abicah Soul, Fabio Bacchini, Alex Senna (Sueno Soul), DJ Rico, Rasmus Faber, Ron Gelfer, Euan Mitchell and more to come!
Influences: Jazz, Soul, Funk, Neo-Soul, Afro-beat, House, Gospel
Sounds Like:
Type of Label: Indie

My Blog

sw-011 Ki Sa Ou Di/noiZ EP (UPZ, Yotam Avni mixes) out on beatport promo!

Now this one's for the deep headz&.up and rising tel-aviv based producer Yotam Avni takes two UPZ tracks and gives them the ultra deep remix treatment, perfect for those deep and early morning set...
Posted by soWHAT records on Thu, 22 May 2008 07:12:00 PST

United People of Zion II Album out now on Traxsource Promo

The follow up to last year's debut album brings the best in UPZ with previously released tracks, remixes, unreleased and forthcoming singles. Expect a lot of quality soulful vocal house as well as af...
Posted by soWHAT records on Mon, 17 Mar 2008 01:55:00 PST

sw-010 U Lift Me by UPZ out now on Traxsource promo...

Having first appeared on UPZ II album, comes the full single release of the 70's influenced, funk-laden 'U Lift Me', featuring the falsetto vocal of Ben-Khesed, born and bred in NYC. In addition to...
Posted by soWHAT records on Wed, 30 Apr 2008 11:01:00 PST

UPZ II album hits top 2 on Traxsource Album Chart


Posted by soWHAT records on Sat, 22 Mar 2008 02:08:00 PST

sw009 - Constantinople (Azizy & Elman) out now

soWHAT’s second release of 2008 see’s Azizy & Elman going back to their roots (both are of Spanish/Turkish descent) and collaborating on a unique project combining organic Ottoman and...
Posted by soWHAT records on Fri, 15 Feb 2008 01:02:00 PST

sw008 - Con Funk eP out now

soWHAT’s first release of 2008 see’s Avi Elman stepping out of his UPZ project to deliver a slice of funk inspired, stompin house in the form of the Con Funk EP.Early support by Tony Humph...
Posted by soWHAT records on Thu, 31 Jan 2008 12:32:00 PST

sw007, noiZ, UPZ feat Rasu, out now

Following the release of Abicah Soul's rmx on Objektivity, comes the original version of noiZ which was first heard on UPZ's United People of Zion album.The package contains the full unedited origina...
Posted by soWHAT records on Fri, 07 Dec 2007 01:15:00 PST

noiZ UPZ feat Rasu (Abicah Soul rmxs) out now on Objektivity!

Out now on Beatport promo! Vinyl out now on Juno Check Abicah soul's ultra deep, hypnotic mix on www.myspace.com/objektivity . The orignal track noiZ is available on UPZ's debut album title...
Posted by soWHAT records on Sat, 15 Sep 2007 05:25:00 PST

UPZs debut album United People of Zion out now!!

soWHAT records is proud to present: UPZ's debut album self titled United People of Zion Avi Elman who stands behind the UPZ project, gathered together Israel's finest soul, latin & afro vocalists ...
Posted by soWHAT records on Wed, 03 Oct 2007 05:00:00 PST

sw006 - UPZ, Danger In The CIty Promo Out Now!!

'I cannot praise this release enough, it really reaches the mind, body and of course the soul. Search out and enjoy&Superb absolutely' Dr. Bob Jones, Manifesto Mag     Danger In The City...
Posted by soWHAT records on Thu, 26 Jul 2007 06:34:00 PST